AMIHeader2025

Harness the
Power of
LinkedIn

Build connections and engagement for your
personal brand and corporate brand strategy.

This online workshop is held in partnership
with the Australian Marketing Institute.

About Facilitator Learning Outcomes Book Your Ticket

Join us for an enriching half-day workshop dedicated to crafting and implementing a comprehensive LinkedIn strategy tailored for both personal and business brands! 

 

Whether you're a seasoned user or new to the platform, this interactive event promises to equip you with the tools and insights needed to elevate your presence on LinkedIn.

From optimizing your profile to fostering effective networking, showcasing your brand's strengths, and standing out to clients, prospects, and potential employers, our workshop covers it all.

What's Covered?

  • How to optimise our LinkedIn profile pages
  • How to build a LinkedIn community
  • How to engage with your LinkedIn community effectively
  • How to set up and support both your LinkedIn personal strategy and the corporate strategy
  • How to measure success on LinkedIn


Lucy will be guiding attendees on how to cut through the noise on LinkedIn and get your brand and message in front of the right people.

 

Pricing

In-person workshop
MA Members: $479* + GST
Non-Members: $684* + GST
*All pricings are in New Zealand Dollars

Learning Outcomes

Profile Optimisation

Headline, visual representation (profile image, banner, featured posts), how to write your about section and what to include, what to put in your experience section, and using keywords in your content so that you can be found easier.

Personal vs. Company Profiles

The differences between them and the purpose each has.

Free vs. Premium

Looking at whether it's worth paying for premium, the pros and cons.

Searching and Connecting

Most efficient way to search LinkedIn to find your target audience.

Connecting

Most efficient way to search LinkedIn to find your target audience.

Dashboard Analytics

Including what the stats mean, how to see how many people have searched for you, tracking your progress, and learn about your SSI (Social Selling Index).

Best Practice Engagement

How to socialise effectively on the platform. How to make the LinkedIn feed work for you.

The Power of Commenting

How to play the algorithm. Learn how comments keep conversation going and help with your visibility.

Posting

Types of posts (image, video, documents, podcosts etc), and longform content such as articles and newsletter. Learning about good posts and content structure.

Direct Mail Strategies (DM)

Why and How to DM people. The types of DMs - text, voice, videos, docs, posts etc.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Lucy Bingle AMIv2

Facilitator, Lucy Bingle

CEO/Founder of Australia's Leading LinkedIn Agency

Lucy Bingle is the LinkedIn Strategist and the CEO/Founder of Australia’s Leading LinkedIn Agency (www.lucybingle.com) . Lucy is passionate about helping businesses and industry leaders grow their personal brands and business brands to create commercial opportunities on LinkedIn.

FIND OUT MORE

Facilitator, Lucy Bingle

CEO/Founder of Australia's Leading LinkedIn Agency

Lucy Bingle is the LinkedIn Strategist and the CEO/Founder of Australia’s Leading LinkedIn Agency (www.lucybingle.com) . Lucy is passionate about helping businesses and industry leaders grow their personal brands and business brands to create commercial opportunities on LinkedIn.

 

Lucy has over 25 years marketing experience and has worked in multiple industries across Europe and Australia.  Lucy’s team of LinkedIn Experts works with business owners, sales & marketing departments and industry leaders making sure their organisation connects and engages through quality thought leadership.

Lucy has personally delivered over 300 LinkedIn Masterclasses and workshops globally. Her LinkedIn training is recognised as market leading and has been adopted by SMEs, large corporates and Multinationals. Lucy’s workshops are fast paced, enjoyable and highly practical.

Harness the Power of LinkedIn: Choose Your Date and Location

prodphoto
Harness the Power of LinkedIn

This interactive event promises to equip you with the tools and insights needed to elevate your presence on LinkedIn. From optimizing your profile to fostering effective networking, showcasing your brand's strengths, and standing out to clients, prospects, and potential employers, our workshop covers it all.

26/06/2025

2:30pm - 6:30pm

Online

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