Queenstown Marketers Event

How NZSki Drives Loyalty and Retention Through Customer-Led Marketing

Join us at Mountain Club for an exclusive Marketing Association event featuring Ella Spittle, CRM & Marketing Automation Lead at NZSki, sharing insights from one of New Zealand’s most iconic tourism and leisure brands.

Ella will share how NZSki is using marketing automation and customer data to deliver campaigns that drive loyalty and retention. The session will explore how understanding customer behaviour shapes when, where, and how NZSki engages with guests – enhancing on-mountain experiences and strengthening brand affinity beyond the ski day.

Using NZSki’s Spring Shred Challenge campaign, winner of Best Campaign on a Shoestring Budget at the 2025 New Zealand Marketing Awards, as a key example, Ella will show how these approaches translate into real-world outcomes.

The session will include practical insights into:
• How NZSki designs customer-led, behaviour-based campaigns that support clear business objectives
• How segmentation strategies, personalisation, and AI tools are moving the business closer to delivering 1-to-1 communications at scale
• Where NZSki's customer engagement strategy is heading, including the growing role of mobile and digital experiences

We look forward to seeing you there.

Brought to you by the Marketing Association’s Queenstown Lakes Marketers’ Group.