From CMO to CEO: The Journey to the Top

Join us for an exclusive, eye-opening session with Thomas Barta, global CMO expert and Dean of the CMO Fellowship, exploring the unique path from Chief Marketing Officer to CEO and bigger C-suite roles.

Discover exclusive insights from 15 years of experience and research on what it takes to make the leap, with data-driven facts and real-world success stories. We’ll dive deep into the strategies and tactics that matter most for CMOs aspiring to lead, unlocking key pathways to the top role.

Part of the workshop is an exclusive online CMO-assessment, helping you understand the skills you already possess on the way to a bigger C-suite role–and possible gaps to fill.

You will learn:
•    The leadership and personality differences between marketers and CEOs
•    Which skills you need to build in order to take a bigger role.
•    Practical strategies to help you build your personal step up plan.

Whether you’re already taking a bigger role today or aspire to do so, this highly tailored, interactive session offers actionable insights for your next move.

Pricing

Members: $995 +GST

Non-members: $1495 +GST

Product Details

Date:
{{ $filters.cpDateFormat(product.date_1) }}

Time:
1:00pm - 4:30pm

Event Location:
Auckland

Venue Name:
DDB Group New Zealand

Venue Address:
Level 4, 119 Great North Rd, Grey Lynn, Auckland, New Zealand

Go to Cart

This workshop is part of the 2025 International Senior Marketer Series

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.
 
FIND OUT MORE

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.

Thomas has developed the Marketing Leadership Masterclass since 2016. The aim? Help build the next generation of influential change leaders. His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. 
 

 

Discover more leaders in our Senior Marketer Series.

Andy Lark-Mar-19-2025-03-54-10-0188-AM

Andy Lark

Chief Customer Officer, Liven

Andy Lark is a prominent marketing leader, speaker, and innovator with a rich history of driving growth and transformation in the digital and creative industries. Known for his strategic vision and forward-thinking approach, Lark has held leadership roles in both large corporations and fast-growing startups.

 
FIND OUT MORE
jim (4)-1

Dr. Jim Lecinski

Clinical Professor of Marketing, Northwestern University - Kellogg School of Management

Dr. Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management--the top ranked MBA program for Marketing--where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.

 
FIND OUT MORE

The International Senior Marketer Series: Choose Your Session

SEO - Need to know: Choose Your Date and Location

CRO - Need to know: Choose Your Date and Location

Subscribe to our Monthly Newsletter
©2026 Marketing Association | All right reserved