From CMO to CEO:
The Journey to the Top
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From CMO to CEO:
From CMO to CEO: The Journey to the Top
Join us for an exclusive, eye-opening session with Thomas Barta, global CMO expert and Dean of the CMO Fellowship, exploring the unique path from Chief Marketing Officer to CEO and bigger C-suite roles.
Discover exclusive insights from 15 years of experience and research on what it takes to make the leap, with data-driven facts and real-world success stories. We’ll dive deep into the strategies and tactics that matter most for CMOs aspiring to lead, unlocking key pathways to the top role.
Part of the workshop is an exclusive online CMO-assessment, helping you understand the skills you already possess on the way to a bigger C-suite role–and possible gaps to fill.
You will learn:
• The leadership and personality differences between marketers and CEOs
• Which skills you need to build in order to take a bigger role.
• Practical strategies to help you build your personal step up plan.
Whether you’re already taking a bigger role today or aspire to do so, this highly tailored, interactive session offers actionable insights for your next move.
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Andy Lark
Chief Customer Officer, Liven
Andy Lark is a prominent marketing leader, speaker, and innovator with a rich history of driving growth and transformation in the digital and creative industries. Known for his strategic vision and forward-thinking approach, Lark has held leadership roles in both large corporations and fast-growing startups.
Dr. Jim Lecinski
Clinical Professor of Marketing, Northwestern University - Kellogg School of Management
Dr. Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management--the top ranked MBA program for Marketing--where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.
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Andy Lark - International Senior Marketer Series 2025
SOLD OUT! This workshop is designed to give marketers a 360° view of what it takes to become commercially orientated. Dive into a minimum of three learning modules with interactive working time.
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Thomas Barta - From CMO to CEO
Join us for an exclusive, eye-opening session with Thomas Barta, global CMO expert and Dean of the CMO Fellowship, exploring the unique path from Chief Marketing Officer to CEO and bigger C-suite roles.
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Dr. Jim Lecinski - International Senior Marketer Series 2025
The session serves as a practical roadmap for marketing professionals aiming to leverage AI, offering actionable insights and best practices for each stage of the implementation process.
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