Our SEO + CRO - Need to know
SEO Facilitator
Richard Conway
Managing Director, Pure SEO
Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons.
Richard Conway
Managing Director, Pure SEO
Richard Conway is the CEO, Director and Founder of multiple digital agencies, including Pure SEO, Digital Popcorn, This Side Up and The Conversion Surgeons. Richard has been facilitating the Marketing Association SEO Need to Know course for the past 8 years, he is also on the MA’s Digital special interest group and assists with speakers for the Digital Day Out.
Richard moved to New Zealand in 2009 with his wife Emily, they have 2 children; Ethan (12) and Amber (8). Richard was recently named as a finalist in the EY Entrepreneur of The Year Awards, he is also the Communications Chair on the board of Entrepreneurs Organisation and is an investor and mentor to several high growth tech businesses.
Richard has been involved in digital marketing since 2002. His primary company, Pure SEO, which is a Google Premier Partner has received a host of awards, including IAB Gold, Best use of SEO &/or SEM (2021), The Deloitte Asia Pacific Fast 500 (7 years) and Westpac Auckland Business Awards. Richard also teaches SEO for the University of Auckland Business School MBA and his company wrote the first NZQA certified SEO course for another New Zealand university (level 7).
Fun Facts:
Rand Fishkin (If you know SEO you know of Rand) wrote a chapter of Richard’s book for him.
Richard spent a week with Sir Richard Branson on his private Caribbean Island (Necker Island).
Richard is a long-suffering Everton fan!
CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.
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CRO Facilitator
Thijs van Lierop
Senior CRO Specialist, Catchi
Thijs is a seasoned Senior CRO specialist with over 20 years of experience in data and marketing, including 15 years dedicated to Digital Analytics and Conversion Rate Optimization (CRO). His journey into the world of CRO began in the Telco industry in The Netherlands.
By integrating CRO into business strategies, Thijs and his teams were able to test insights in real-time, learning what truly works through the scientific method. This data-driven approach quickly became the cornerstone of their success, providing irrefutable evidence for driving growth.
Having learned the ropes of CRO in The Netherlands, working alongside some of the industry’s best, Thijs developed high standards and a strong theoretical foundation across various aspects of testing. After relocating to New Zealand in 2021, he brought his expertise to the local market, implementing CRO programs for several major Kiwi brands and contributing to hundreds of successful A/B tests.
Thijs is passionate about sharing his extensive knowledge, using real-life examples to illustrate key concepts. He fosters an engaging learning environment, encouraging open discussions and making the complex world of CRO both accessible and enjoyable.
Ready to take your website to the next level? Let Thijs guide you through the fascinating process of optimizing your online presence with proven strategies and a bit of fun along the way.
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