It used to be the rule that everyone needed a website, now, you need social media channels.

Instagram, Facebook, Snapchat, and more!  These channels are integrated into our daily lives. As marketers, how do we make the best use of these ubiquitous channels and make sure that our brands are being seen, without feeling like we're spamming our customers. Where do you even start? How do you measure your performance? Our successful social media industry expert will show you how.

Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it. During the day we look at Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Snapchat and blogs: what they are and how they’re used by successful businesses around the world.

Packed with practical exercises, you’ll learn methods to optimise social media for your business and leave with an in depth understanding on the right ways to use these channels.

Note: If you already have a strong foundation in social media marketing and want to become confident using more advanced tools and building stronger strategy and campaigns, Advanced Social Media Marketing is the better fit. 

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.