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B2B Special Interest Group

The B2B Marketing Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in B2B marketing.

The B2B Marketing Special Interest Group’s key objectives are:

  • Help build MA’s profile among B2B marketers and help spread the word that MA is now offering professional development for this audience
  • Assist with the development of MA’s new B2B Marketing conference
  • Assist with the development of new B2B training courses
  • Create and run up to two annual networking events for our members
  • Help identify new partners & sponsors in B2B space
  • Help identify relevant content on topical B2B marketing issues to share through MA’s digital channels

The B2B Special Interest Group recently held an online event for B2B marketers, on the topic 'Product Management vs Product Marketing'. If you would like to watch the recording of the event, click here to fill out a very brief form and you will be given the URL.

Group Contacts

Sobia Mughal-1

Sobia Mughal, Co-Chair

B2B Marketing Manager
Trade Me

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Ann Gerard

Anne Gerard, Co-Chair

Senior Marketing & BD Manager
DLA Piper

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Cassandra Powell

Cassandra Powell

GM, Marketing
Assurity Consulting

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Sam Irvine

Sam Irvine

Managing Director
Badger Communications

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Michael-McGlynn-1

Michael McGlynn

Brand & Digital Marketing Lead
Tonkin + Taylor

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Jonathan W

Jonathan Wrait

Head of Marketing
Attain

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bernhard-lamprecht

Bernhard Lamprecht

OSA Marketing Manager
F&P Healthcare

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Tim Anderson

Tim Anderson

Founder & Digital Strategy Lead
Clear Engagement

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PJ Morris

PJ Morris

Head of Marketing & Insight
Fletcher Building Concrete Division

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Rebecca Caroe

Rebecca Caroe

B2B Marketing Specialist
Creative Agency Secrets

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Lani Dodds

Lani Dodds, MA Rep

Marketing Manager
Marketing Association

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Lone Tapp

Lone Tapp, MA Rep

Content Manager
Marketing Association

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