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B2B Special Interest Group

The B2B Marketing Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in B2B marketing.

The B2B Marketing Special Interest Group’s key objectives are:

  • Help build MA’s profile among B2B marketers and help spread the word that MA is now offering professional development for this audience
  • Assist with the development of MA’s new B2B Marketing conference
  • Assist with the development of new B2B training courses
  • Create and run up to two annual networking events for our members
  • Help identify new partners & sponsors in B2B space
  • Help identify relevant content on topical B2B marketing issues to share through MA’s digital channels

The B2B Special Interest Group recently held an online event for B2B marketers, on the topic 'Product Management vs Product Marketing'. If you would like to watch the recording of the event, click here to fill out a very brief form and you will be given the URL.

Group Contacts

Cassandra Powell

Cassandra Powell, Chair

GM, Marketing
Assurity Consulting

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Sam Irvine

Sam Irvine

Managing Director
Badger Communications

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Michael McGlynn

Brand & Digital Marketing Lead
Tonkin + Taylor

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Olivia Bruce

Head of Marketing
BFM Global

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Jonathan W

Jonathan Wrait

Head of Marketing

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Bernhard Lamprecht

OSA Marketing Manager
F&P Healthcare

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Tim Anderson

Tim Anderson

Founder & Digital Strategy Lead
Clear Engagement

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Ann Gerard

Anne Gerard

Marketing & BD Manager
DLA Piper

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Sobia Mughal-1

Sobia Mughal

B2B Marketing Manager
Trade Me

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Danielle Chevriot

Danielle Chevriot, MA Rep

Marketing Manager
Marketing Association

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Parker Martin

Parker Martin, MA Rep

Product Specialist - L&D Customised
Marketing Association

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Calling B2B marketers, we need your help!

To ensure that the B2B Special Interest Group is providing relevant topics and content to the B2B industry, we would love for you to complete the survey below to give us your feedback and perspective on the B2B environment and your role.

We thank you for taking the time to complete this survey! The results of the survey will be shared with those who have completed it.