About TRA

TRA is an insight agency that combines understanding of human behaviour with intelligent data capability to help clients navigate uncertainty and answer complex problems. It does this by putting people at the heart of the organisations it works with through extensive use of research, analytics, strategy, culture and design.  

It is part of TRA Business Group, that manages client relationships through its offices in Auckland, Sydney and Melbourne. Other businesses in the group include Zavy, a social media insight and listening tool, and a brand health platform, Tracksuit. 

TRA’s reputation for innovation and effectiveness is well established. In 2018 TRA was awarded Gold for the most effective piece of insights work globally by ESOMAR. In 2021, 2020 & 2018 they have been awarded Best Innovation Programme and in 2021 was named 5th most innovative media or marketing company in Australasia by the Australian Financial Review for a second time. In May 2022, TRA was named an AFR BOSS Best Place to Work.

Key services

  • Brand and communications strategy
  • Behaviour change strategy
  • Cultural insight
  • Qualitative and quantitative market research

Articles by TRA

A Perspective on Synthetic Data in Marketing

Background The arrival of ChatGPT in late 2022 showed, for the first time to a wide audience, the...

Overcoming the Unknown: 6 Behavioural Insights to Help Manage Uncertainty

Uncertainty is on the rise globally. Mindful of these shifts, TRA conducted a study of 4,400 New...

Personalised social media benchmarks for New Zealand and Australia

Take the guesswork out of social and compare your social stats to over 7.4 million posts from NZ...

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