Livestream: AI and the Future of Search: What It Means for Your SEO Strategy
Artificial Intelligence is redefining the search landscape and the change is accelerating fast. AI is no longer a novelty in SEO; it’s reshaping how people search, discover, and engage with content online. Understanding this shift is now critical for every brand’s digital strategy.
Join us online for an exclusive presentation and panel discussion exploring how the leading AI search platforms are transforming SEO performance. We’ll unpack what’s changing, what still matters, and how your business can adapt to stay ahead.
Traditional SEO has focused on keywords, backlinks, and rankings. AI-driven search, however, prioritises brand authority, relevance, and citations - returning richer, more context-aware answers. The goalposts have shifted, and so must our approach.
Our speakers; Marco Zdrenka, Calibre + Candor’s Head of Search, and Sheila Worsley, Managing Director, will share first-hand insights from client work and award-recognised campaigns. Together, they’ll help you understand the real-world implications of AI SEO and how to future-proof your strategy.
AI isn’t just changing search; it’s changing the way we think about visibility, credibility, and growth. Don’t get left behind, get informed.
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Pricing
Members: $0
Non-members: $10 + GST
Product Details
Date:
26/11/25
Time:
7:30am - 8:30am
Event Location:
Online
Please note: This event is designed specifically for client-side marketers. Bookings from agencies or suppliers cannot be accepted. Thank you for your understanding.
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Meet the Speakers
Marco Zdrenka
Head of Search,
Calibre + Candor
Marco Zdrenka is Head of Search at Calibre + Candor, specialising in the evolving intersection of AI and SEO. Renowned for his strategic and technical expertise, Marco leads award-nominated search initiatives, helping brands harness emerging technologies to drive visibility, performance, and sustainable digital growth in an AI-driven landscape.
Sheila Worsley
General Manager,
Calibre + Candor
Sheila Worsley is the General Manager of Calibre + Candor, bringing over two decades of digital innovation and leadership. She has guided brands through transformative growth in search, data, and performance marketing, combining strategic insight with hands-on expertise to deliver impactful, business outcomes.

