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Brought to you by New Zealand Story
Unlock New Zealand's global brand: the latest insights from international Market Pulse research
Discover the latest insights shaping Aotearoa New Zealand’s international brand, featuring New Zealand Story and Fiftyfive5. Hear first-hand how the Market Pulse research can be used in your work when marketing New Zealand’s products or services to an international audience.
You’ll learn about the shifting perceptions of New Zealand in the key international markets of Australia, China, Singapore, India, the UK, and the USA, and understand the evolving landscape since 2022. Find out more about what drives these perceptions within the areas of science, technology, innovation, and sustainability, and how to leverage these for your storytelling offshore.
Join us for a discussion on positioning New Zealand for success on the world stage, and how you can leverage the research findings in international marketing.
Brought to you by
PRICING
Director of Marketing & Communications, New Zealand Story Group
Amy is the Director of Marketing and Communications at New Zealand Story, dedicated to promoting and expanding Brand New Zealand’s global reputation.
With a background in senior brand and marketing roles spanning the UK and New Zealand, Amy is passionate about leveraging insights and storytelling to shape perceptions.
She also serves on the Board of Trustees for the Starship Foundation, advocating for healthcare equity, especially in Māori and Pacific communities.
Senior Consultant, Fiftyfive5
Kim is a Senior Consultant at Fiftyfive5 with 13 years’ experience in research and insights across both qualitative and quantitative disciplines. Kim brings to her practice an insatiable curiosity and passion for getting under the skin of consumer behaviour to identify insights that inform strategy and drive growth. Over her career, she’s had the pleasure of leading projects across an enviable portfolio of clients including Fonterra, Griffin’s, 2degrees, JDE and New Zealand Story.
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