Sunrise Session by TRA

Gen Z thinks Millennials should stop wearing ankle socks. Everybody thinks Boomers have ruined FaceBook. Gen Alpha are vain. Are these labels as true as we think they are?

Insights professionals and marketers have long known the limitations of grouping audiences by demographics. It only tells us part of the story.

The reality is that every group, no matter how large, is a collection of individuals. People with unique, diverse and wide-ranging motivations, choices and circumstances. While methods like personas have helped marketers see beyond demographic data, they also leave segmentation open to personal interpretation and representative bias.

In this Sunrise Session, renowned thought leader Colleen Ryan will be joined by Karin Glucina and Shaun Fitzgibbon to unpack the value of MindSets. A new approach to cognitive profiling, backed by an in-depth study analysing at people's overarching orientation to life.

Pricing

Members: $0

Non-members: $15 + GST

Event

Date:
10/09/24

Time:
7:00am - 8:30am

Event Location:
Wellington

Venue Name:
James Cook Hotel

Venue Address:
Chancellor 3, Level 16, 147 The Terrace, Wellington

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