Te ao Māori for
Marketers Workshop

Are you a marketer wanting to imbue Māori culture into your marketing – authentically and respectfully?

This practical workshop is designed to equip marketers with the tools, knowledge and confidence to meaningfully reflect Māori worldviews into campaigns, comms, strategies and day-to-day mahi.

Developed and delivered by RUN Aotearoa, a Māori-owned, internationally award-winning design and advertising agency, this workshop is grounded in lived cultural experience, creative excellence and a deep understanding of Aotearoa New Zealand’s unique context.

The Challenge
You want to engage with Māori communities and reflect te ao Māori in your mahi, but:
•    Unsure where to start?
•    Worried you might say or do the wrong thing, even with the best intentions?
•    Wanting to go beyond surface-level gestures to create meaningful impact?

If you're asking yourself these questions, you're not alone – and you're exactly who this workshop is designed for.

The Workshop
Te ao Māori for Marketers is a 5 hour in-person workshop offering:
•    A safe, supportive space to learn.
•    Real-world examples and insights.
•    Practical tools you can apply straight away.
•    Optional kai and kōrero in the final hour to reflect and connect.

The workshop will cover:

• Why te ao Māori in marketing is important
• Engaging with Māori
• Te reo Māori (Māori language)
• Te Tiriti o Waitangi principles
• Tikanga
• Kaupapa Māori research and ethics
• Do’s and don’ts
• Real-world examples
  

Whether you’re just beginning your journey or seeking to deepen your approach, this workshop will guide you with clarity and care.

What You’ll Gain

• Greater confidence engaging with Māori culture.
• A deeper understanding of the Māori worldview, values, perspectives and tikanga.
• Guidance on how to weave te ao and te reo Māori into your communications.
  

Tana Whakataukī/Guiding Proverb:

“He pukenga wai, he nohonga tāngata; he nohonga tāngata, he pukenga kōrero.”
Where the water pools and converges, people gather; and where people gather, conversation flows.”