The Budget Pitch: How to Speak the CFO’s Language
Join us at the first Think Again event of 2026 for a candid conversation on what CFOs, CEOs and Boards really want from marketing leaders and how you can talk the language of the C-Suite with financially grounded arguments. Find out how they interpret risk vs opportunity, the data and metrics they see as credible (and which they consider fluff) and how they decide if your marketing initiative is worth the investment.
Don’t miss this opportunity to network with other senior marketers over drinks and a gorgeous sit-down lunch at Auckland’s exclusive Northern Club, followed by a lively panel discussion.
Here are just some of the questions we’ll be putting to the panel:
- What gives you confidence that marketing spend is aligned to strategy?
- How can marketers justify experimental initiatives without hard historical data?
- Where do marketers consistently overestimate impact?
- How should marketers present long-term brand investments to a financially focused Board?
- What the Board and CEO asks them about marketing
- Why CFOs reject budget requests - the most common patterns.
The Think Again series is proudly sponsored by Federation.
Pricing
Members: $129 + GST
Non-members: $169 + GST
Product Details
Date:
3/03/26
Time:
12:00pm - 2:00pm
Event Location:
Auckland
Venue Name:
The Northern Club
Venue Address:
19 Princes Street, Auckland
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Your Panel
Tania Bui
Head of Marketing and Communications
Craigs Investment Partners
Your Host & Panel Moderator
Dominic Quin
Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand
Panellist
Tania Bui
Head of Marketing and Communications
Craigs Investment Partners
Your Host & Panel Moderator
Dominic Quin
Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand
Panellist
Tania Bui
Head of Marketing and Communications
Craigs Investment Partners
Your Host & Panel Moderator
About Tania
Tania Bui was appointed Head of Marketing and Communications at Craigs Investment Partners in January 2023.
Tania is a people centric executive leader with a dynamic career spanning 25+ years that includes leading global marketing strategy and launching a successful digital media and advertising agency, through to holding executive roles across the tourism sector and governance positions within the public and not-for-profit sectors.
Tania’s experience covers a diversity of industry sectors having led multidisciplinary and geographically dispersed teams, including executive and leadership roles as Head of Marketing Excellence at Frucor Suntory, Marketing Transformation lead at Suntory Food & Beverages APAC, and global and country marketing roles at Zespri, Mars Inc and Telecom (Spark).
Tania’s passion is building marketing and business capability and capacity. She does this through her numerous roles in marketing advisory, award roles and boards.
Rebecca James
EGM Business Banking
ASB Bank
Panellist
About Rebecca
Rebecca joined ASB in August 2023 as EGM Business Banking. Prior to this, she was CEO at ASX listed Humm Group, a non-bank consumer & business financier.
Rebecca has almost 15 years’ experience in financial services across Australia and New Zealand, holding product, marketing, customer experience, and strategy roles with business lending fintech Prospa and ME bank.
She was also managing partner with Australia’s largest independent customer experience consultancy, lavender.
With extensive entrepreneurial, marketing communications and customer experience, Rebecca is passionate about leading businesses of all sizes and stages and helping to drive innovation, create jobs and stimulate economic growth.
In her role as EGM Business Banking, Rebecca leads ASB’s commercial, small business and rural divisions as well as the Brand, Marketing and Design practices.
Rebecca has a Bachelor of Business and Marketing from the University of Technology in Sydney and completed a Design Thinking course at Stanford University.
Michelle Young
Deputy Chief Financial Officer
One New Zealand
Panellist
About Michelle
Michelle Young, the Deputy Chief Financial Officer at One New Zealand, has been a pivotal part of the finance team for nearly a decade. Michelle’s journey through various finance and strategy roles, including a tenure as Interim CFO in 2023, showcases a love for the telecommunications industry and the incredible opportunities that arise from an innovative, fast paced, transformational environment.
Michelle is a Chartered Accountant with a foundation in Audit and brings together robust financial acumen and governance with value creation. As an energised leader known for integrity and empathy, she thrives on developing people, fostering team collaboration, and driving positive change.
Michelle is a devoted parent to two energetic young boys, finding joy in the chaos of parenthood. Outside of this Michelle’s passion extends to the sports field, boating, reading, and enjoying the New Zealand summer.
Dominic Quin
Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand
Panellist
About Dominic
Dominic Quin is the former Group General Manager - Marketing & Customer Experience at Foodstuffs New Zealand, where he was responsible for leading marketing excellence, including customer and brand strategies for the Foodstuffs retail portfolio (New World, Four Square and PAK'nSAVE), trade and brand marketing and communications, customer insights and customer data management, retail media and payments solutions.
Mike Asbridge
Chief Financial Officer
MediaWorks NZ
Panellist
About Mike
Mike is an experienced finance professional with a proven track record in leading teams, implementing financial systems and processes. Mike has 20 years of experience working in senior roles in New Zealand and internationally including at Westpac, Vodafone, ANZ in Singapore, Deutsche Bank in London and Singapore, and now MediaWorks.
At MediaWorks, Mike has played a critical role in driving the company's financial transformation and growth, initially joining as the Head of Finance Business Partnering in 2019, before serving as interim Finance Director and most recently as GM Finance and Transformation.
