_Think Again (1800 x 685 px)

 

The Budget Pitch: How to Speak the CFO’s Language

Join us at the first Think Again event of 2026 for a candid conversation on what CFOs, CEOs and Boards really want from marketing leaders and how you can talk the language of the C-Suite with financially grounded arguments. Find out how they interpret risk vs opportunity, the data and metrics they see as credible (and which they consider fluff) and how they decide if your marketing initiative is worth the investment.

Don’t miss this opportunity to network with other senior marketers over drinks and a gorgeous sit-down lunch at Auckland’s exclusive Northern Club, followed by a lively panel discussion.

Here are just some of the questions we’ll be putting to the panel:

  • What gives you confidence that marketing spend is aligned to strategy?
  • How can marketers justify experimental initiatives without hard historical data?
  • Where do marketers consistently overestimate impact?
  • How should marketers present long-term brand investments to a financially focused Board?
  • What the Board and CEO asks them about marketing
  • Why CFOs reject budget requests - the most common patterns.

The Think Again series is proudly sponsored by Federation.

 

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Your Panel

Tania Bui

Tania Bui

Head of Marketing and Communications
Craigs Investment Partners

Your Host & Panel Moderator

Rebecca James

Rebecca James

EGM Business Banking
ASB Bank

Panellist

Michelle Young

Michelle Young

Deputy Chief Financial Officer
One New Zealand

Panellist

Dominic Quin (1)

Dominic Quin

Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand

Panellist

Mike Asbridge-1

Mike Asbridge

Chief Financial Officer
MediaWorks NZ

Panellist

Tania Bui

Tania Bui

Head of Marketing and Communications
Craigs Investment Partners

Your Host & Panel Moderator

Rebecca James

Rebecca James

EGM Business Banking
ASB Bank

Panellist

Michelle Young

Michelle Young

Deputy Chief Financial Officer
One New Zealand

Panellist

Dominic Quin (1)

Dominic Quin

Former Group General Manager - Marketing & Customer Experience, Foodstuffs New Zealand

Panellist

Mike Asbridge-1

Mike Asbridge

Chief Financial Officer
MediaWorks NZ

Panellist