In partnership with the University of Auckland Business School
Top Talent Marketing School
September 8 & 9 | November 20 & 21
9:00am - 5:00pm
Marketing Association
69 St George's Bay Road | Parnell, Auckland
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Welcome to Top Talent Marketing School, a bootcamp style initiative for the University of Auckland's top marketing students.
We have partnered with the University of Auckland Business School to create the Top Talent Marketing School! These tailored bootcamps give high-performing students an opportunity to upgrade their marketing skills by attending two advanced marketing bootcamps, and gain valuable work experience by being sponsored by one of New Zealand’s top companies.
Overview
These 2-day bootcamps will run during the mid-year breaks and will be facilitated by industry professionals.
Strategic Marketing Bootcamp
Mid-Semester Break (Monday 8 September & Tuesday 9 September)
- Breakthrough Marketing Plans
- Influencing with Behavioural Science
- Marketing Team Essentials
- How to Thrive in a Team
Digital Marketing Bootcamp
Semester 2 Finished (Thursday 20 November & Friday 21 November)
- Advanced Social Media Marketing
- AI Meets Marketing
- Digital Storytelling
- Advanced Content Creation Using AI
Networking Event
Students and sponsors will mingle and get to know each other at the Top Talent networking event. This will take place on Thursday, 2 October from 5:30pm - 7:30pm at the Marketing Association.
Strategic Marketing Bootcamp Sessions
Day Two - Afternoon
Using Behavioural Science to Persuade and Influence Decision Makers
Facilitated By: Daniel Talbot, TRA
Day Two - Afternoon
Using Behavioural Science to Persuade and Influence Decision Makers
Facilitated By: Daniel Talbot, TRA
Day One - Morning
Leadership in Marketing
Facilitated By: Tony Gardner, Archetype
“Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that’s what a number of us are trying to do.”
-Richard Branson
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You’re a marketer. You may also be a leader. If you are, you have two careers. Your marketing career and your leadership career.
You are always trying to get better at marketing. There are many resources to help you and your constant practice refines your marketing capabilities.
But what about your leadership. It’s likely that your leadership career is mostly one of trial and error, learning as you go. Most leaders do not get external guidance on how to develop their leadership… how to become a better leader.
This in person, one day intensive leadership workshop is designed for marketing leaders. It will increase your leadership effectiveness by providing insights, frameworks, tools and behaviours to grow your leadership skills.
Learning Outcomes:
- Understand contemporary leadership styles and when to use them.
- Learn how to lead yourself to set a foundation for your leadership.
- Refine your ability to lead others with practical skills including coaching and feedback.
- Understand how to build and lead a high-performing team.
Day One - Afternoon
How to Thrive in a Team
Facilitated By: Tony Gardner, Archetype
Teams are vital to organisations succeeding and to people's career's. For organisations, teams translate individual expertise and effort into collective achievement. For individual's, teams are both a resource and the context in which they succeed or otherwise; to have a successful career you have to be good at being part of a team.
To help organisations and individuals make the most of teams, this workshop defines teams and high-performing teams, explores why teams are like clay pots on their journey to high-performance, and explains the 5 behaviours of high-performing teams that members of teams need to master to lift the team and themselves.
Day Two - Morning
Breakthrough Marketing Plans
Facilitated By: Shaun Fitzgibbon, TRA
Almost every company creates a marketing plan each year.
Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Day Two - Afternoon
Using Behavioural Science to Persuade and Influence Decision Makers
Facilitated By: Daniel Talbot, TRA
Digital Marketing Bootcamp Sessions
Day Two - Morning
Advanced Content Creation Using AI
Facilitated by: Steve Ballantyne, BrandIQ
Day Two - Morning
Advanced Content Creation Using AI
Facilitated by: Steve Ballantyne, BrandIQ
Day One - Morning
Digital Strategy
Facilitated by: James Stirling, MOSH
Day One - Morning
Digital Strategy
Digital is an increasingly important channel for any business.
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As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.
Join industry expert, Graeme Douglas, to brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.
Day One - Afternoon
Advanced Social Media Marketing
Facilitated by: James Stirling, MOSH
Day One - Afternoon
Advanced Social Media Marketing
So your business has created profiles on Facebook, Instagram and LinkedIn, dabbled in paid advertising and are starting to see results...now what?
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Dive deeper into the platforms that everyone is familiar with and find the hidden tools that allow you to get the most out of your social media presence while learning how to integrate it into your wider marketing strategy.
This workshop covers the more advanced social media tools and tactics, giving you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.
During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix.
Day Two - Morning
Advanced Content Creation Using AI
Facilitated by: Steve Ballantyne, BrandIQ
This isn’t just about learning; it’s about transforming the way you approach storytelling and content marketing. You’ll gain the knowledge and practical skills to harness generative AI tools, enabling you to create engaging, scalable, and personalised stories across all digital platforms.
What you’ll learn:
- How AI enhances traditional storytelling structures like the Hero’s Journey and ABT framework.
- Practical introduction to generative AI tools (ChatGPT, Claude, DALL-E, Midjourney, and Ideogram) for content creation.
- Hands-on exercises: Creating AI-driven brand stories and content.
- Adapting AI-generated stories for modern social platforms.
- Ethical considerations when using AI in storytelling.
- Custom GPTs: “What if your next story could write itself while still speaking in your voice? Let’s discover how together.”
Day Two - Afternoon
Digital Storytelling
Facilitated by: Steve Ballantyne, BrandIQ
Day Two - Afternoon
Digital Storytelling
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As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?
In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.
Steve has worked with over 150 brands throughout Australasia, over a 30 year career.
We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.
This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.
Facilitator, Shaun Fitzgibbon
Managing Partner, TRA
Shaun is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people.
FIND OUT MOREFacilitator, Shaun Fitzgibbon
Managing Partner, TRA
Shaun is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.
Facilitator, Daniel Talbot
Strategy and Innovation Director, TRA
Daniel has held research, strategy, and human-centred design roles at some of Aotearoa’s top agencies and consultancies, helping local and global brands tackle the tricky challenges and achieve growth in an insights-led, solutions-focused way.
FIND OUT MOREFacilitator, Daniel Talbot
Strategy and Innovation Director, TRA
Daniel has held research, strategy, and human-centred design roles at some of Aotearoa’s top agencies and consultancies, helping local and global brands tackle the tricky challenges and achieve growth in an insights-led, solutions-focused way.
Regardless of the task, he is committed to uncovering the many human truths that shape people and the worlds around them, ensuring that change isn’t just for its own sake but is driven by intent, delivering outcomes that make a difference to both customers and brands.
Facilitator, Tony Gardner
Managing Director, Archetype
Tony works with private and public organisations to grow their leaders and teams. He develops leaders by growing their leadership skills and their ability to lead people in authentic, influential ways.
FIND OUT MOREFacilitator, Tony Gardner
Managing Director, Archetype
Tony is a sought-after leadership development expert with a background and marketing and advertising. Tony held a number of executive leadership and governance roles in New Zealand, Australia and Asia. He combines world-class leadership development with real-world leadership experience to trigger authentic growth in leaders. Learn more about Tony at www.archetype.nz/about
Facilitator, Steve Ballantyne
Director, Brand IQ
Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.
FIND OUT MOREFacilitator, Steve Ballantyne
Director, Brand IQ
To Steve's mind, marketing needed to become simpler and more genuine, not more complicated and chaotic. Stories make the complex simple. They’re inspiring and they motivate people to act and consider brands in new ways.
And so, armed with a proven narrative framework, Steve now helps business owners to replace their labyrinth of confusion with clear, captivating brand stories that inspire action in our noisy and competitive world.
Facilitator, James Stirling
Training & Campaign Manager, MOSH Social Media
Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.
FIND OUT MOREFacilitator, James Stirling
Training & Campaign Manager, MOSH Social Media
Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.
As someone who likes to describe the process of social media marketing as "problem solving", James enjoys applying his knowledge to real world scenarios, taking a friendly and holistic approach when sharing his experience.
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