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Waikato Marketers Event

A Masterclass in Future-Ready Marketing: Influencing Behaviour Through Human Insight

Hosted by: Gillian Johnston from Snapshot

Future-ready marketing - when you understand what truly drives behaviour, you can influence it.

Snapshot will be talking about how brands create momentum and grow. How to purposely shape or change strategy through customer engagement. Using insight as a lever.

Creativity thrives when paired with clarity (defining the goal, audience, or purpose), it provides the necessary framework for focused business innovation. Rather than causing chaos, clear intentions allow for a higher-impact output. Whether partnering with agencies or using in-house feedback, our trusted process reduces loopbacks and rework.

In this masterclass, we will work through a real-life example to develop your skills and knowledge in gathering structured insights. Tools for aligning as a team before entering insight gathering, ensuring you set the right foundations. You’ll learn how to be clear and intentional with your framing, build confidence in methodology.

 

The Waikato Networking Event is organised by the Marketing Association's Waikato Regional Committee, a group of local marketing and communications professionals who volunteer their time to connect and support the Waikato community.

Pricing

Members: $0

Non-members: $15

Event Details

Date:
24/03/26

Time:
6:00pm – 8:00pm

Event Location:
Waikato

Venue Name:
Cambridge Town Hall

Venue Address:
Victoria Street, Cambridge, 3434

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Events Speaker

MMM-Speaker-Site-Tiles-1

Gillian Johnston

Founder at Snapshot

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MMM-Speaker-Site-Tiles-1

Gillian Johnston

Founder at Snapshot

READ BIO
MMM-Speaker-Site-Tiles-1

Gillian Johnston

Founder at Snapshot

Snapshot is an innovative agency that bridges the gap between automated tracking/ concept testing platforms and larger full-service research companies. Every marketer's challenge is unique and solving tough marketing problems is what gets us excited. We are there to make the organisations we work with win through solid data, coupled with an innovative kiwi mindset and proven experience. In our first year our thinking has earned our clients Marketing Awards (Excellence in Brand Transformation Strategy) and recognition at site awards at the Fieldays (overall winner). These awards matter because they help our marketing partners gain recognition from their leadership teams, and their organisations are recognised for the calibre of their thinking.

Gillian brings with her over 15 years experience creating attitude-shifting work across both behaviour change and brand strategy. She has worked internationally across a range of sectors from start ups to global markets and industries. Specifically Aotearoa, Australia, UK, US, UAE and Asian markets.



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