AMIHeader2025

YouTube
Marketing

Learn to use YouTube to build trust, authority
and long-term audience growth.

This online workshop is held in partnership
with the Australian Marketing Institute.

About Facilitator Learning Outcomes Book Your Ticket

YouTube is the world’s second-largest search engine and one of the most effective platforms for building trust, authority, and long-term audience growth. Yet many brands struggle to make it work — posting inconsistently, guessing what content to make, or failing to optimise their videos for discovery.

 

In this practical workshop, SMC will show you how to create and execute a winning YouTube strategy that drives real results. You’ll learn how to build and optimise your channel, create engaging videos using AI tools, grow your subscribers, and leverage analytics to continually improve performance.

By the end, you’ll know exactly how to plan, produce, and promote YouTube videos that attract your ideal audience, boost engagement, and convert views into action.

Who Should Attend?

This workshop is designed for business owners, marketers, and creators who want to grow their brand and reach new audiences through YouTube. Whether you’re just starting or looking to take your channel to the next level, this workshop will equip you with the skills to succeed.


 

 

Pricing

Online workshop
MA Members: $520 + GST*
Non-Members: $620 + GST*

*All pricings are in New Zealand Dollars

Learning Outcomes

YouTube Overview

Understand YouTube’s role in today’s marketing landscape and how to use it strategically for brand growth.

Understanding the Core Features and Algorithm

Learn how the YouTube algorithm works — and how to optimise your content to increase visibility and watch time.

Setting Up a Channel and Using YouTube Studio

Discover how to properly set up, brand, and manage your YouTube channel using YouTube Studio tools.

Developing a YouTube Content Strategy

Create a content strategy that aligns with your goals, audience interests, and marketing objectives.

Creating Videos Leveraging AI

Learn how to use AI tools to script, edit, and enhance videos efficiently while maintaining high production quality.

Increasing Views and Subscribers

Explore proven tactics to grow your audience organically and build a loyal subscriber base.

Measuring and Analysing Your Performance

Use YouTube Analytics to evaluate performance, identify trends, and optimise future videos.

Mastering YouTube Paid Advertising

Understand how to create effective YouTube ad campaigns and use paid promotion to scale your growth.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Jonathon Tanner - YouTube Facilitator-1

Facilitator, Jonathon Tanner

SMC CEO and Co-founder

Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.

 

FIND OUT MORE

Facilitator, Jonathon Tanner

SMC CEO and Co-founder

Jonathon is a highly motivated and passionate Co-CEO and entrepreneur with a great track record of delivering results.

He spent a decade working as a strategy consultant specialising in growth strategy, mergers and acquisitions and operational improvement, predominantly for private equity companies, across a wide range of industries.

Since then, he co-founded, scaled and exited Chargebar, Australia's largest provider of out-of-home charging solutions.

He's currently the Co-CEO and a Founder of Social Media College, a leading global educator in social media marketing. In 2022, he won Social Media Educator of Year and was also nominated for Young Entrepreneur of the Year.

Choose Your Date and Location

YouTube Marketing
YouTube Marketing

This practical workshop will show you how to create and execute a winning YouTube strategy that drives real results. You’ll learn how to build and optimise your channel, create engaging videos using AI tools, grow your subscribers, and leverage analytics to continually improve performance.

14/10/2026

12:00pm - 6:30pm

Online

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