Digital Day Out 2021

X Games Medallist and social entrepreneur Brooke Howard-Smith spent 11 years in the US founding some of action sport’s most successful companies. Brooke has spent the last 6 years working with almost every influencer in NZ while building some of the country’s largest charity engagements raising over 7 Million Dollars and generating over 17 million content views.

Jessica Martin is the Head of Privacy for Google APAC, where she looks at the evolving ads ecosystem in the region and helps to prepare stakeholders for a privacy-first world. Prior to joining Google, Jessica was the Head of Corporate Finance, Strategy & Risk at Lafarge Holcim Oceania and a Strategy Management consultant at Deloitte UK. She graduated from UCD Smurfit Business School, Dublin, Ireland MSc in (MBS), earning a Master degree in Management Marketing. She is a Certified Public Accountant (CPA) and a graduate of the Australian Institute of Directors.

Jessica lives in Australia with her husband and two daughters. Aside from that she is a keen horse rider, a terrible ocean swimmer, a greedy reader and recently got a puppy called Paddy.

International Keynote
Preparing for a Privacy-First World: How the Digital Ads Ecosystem is Evolving and What Marketers can Do Now

Within 5 years of getting a creative internship, Primus had won 5 Cannes Lions and a host of other awards at D&AD, Adfest, Clio and Spikes.

His work for Diageo at BBDO was accepted into the Guinness Book of Records while his Guinness GDIB campaign was the most awarded print campaign globally, bagging a Gold, Silver and Bronze Cannes Lion alongside a host of other awards from D&AD, Clio, Adfest, One Show and Spikes.

In his 3 years as ECD of BBDO he has landed CCAs Agency of the Year two years in a row and the Grand Prix the year following.

He has worked on projects in London, Hong Kong, New Zealand and all across Asia and has played a role in developing brands like Toyota, Guinness, KFC, Sony, Lexus, Kraft and Nestle, Mercedes, P&G, and SingTel, to He is currently the Head of Creative, APAC at the The LEGO Agency.

International Keynote
Social at Play: Being Digitally Relevant in 2021

Julian is Shopify’s Community Manager in Aotearoa. He’s on a mission to ensure business owners get the most they can from the Shopify platform. On a typical day, Julian meets with fellow business owners and consults with them around business strategy, web optimisation and Shopify platform education. On extra good days, he facilitates and hosts educational webinars, events and workshops.

Julian is enthusiastic, blunt, and generous. He shares techniques, systems, and roadmaps that are proven in the real world, so business owners can put them to work in their own businesses. Julian has built a successful small business, immersed in the Shopify platform since 2012.

Shopify Keynote
The Shopify Story and how APAC brands are leading the ecom game

Sally is the General Manager Digital for Woolworths New Zealand.

In her role she leads Countdown's marketing and digital and technology functions, CountdownX which includes online shopping, the Onecard loyalty programme, digital marketing, customer personalisation and customer care. She also looks after a speciality online liquor business VineOnline.
Sally's career has been retail focused, coming to WWNZ from BP in 2006.

Topic
CountdownX: Digital transformation at pace - Innovating to meet unprecedented customer needs

Topic
Predicting the future: implications for brands through to 2030

Murray Streets joined dentsu in March 2019. He started his early career as a Latin and Ancient Greek high school teacher, before shifting to advertising at Publicis in London. In 2004 he moved to New Zealand working at Saatchi & Saatchi in both Director of Strategy and General Manager roles, before joining FCB New Zealand in early 2016 to develop their integrated strategy team.

As an agency leader, Murray is committed to promoting the creation of an ‘always learning’ culture to enable the teams he leads to do their most effective work for clients. This involves promoting self-awareness and personal purpose, increasing diversity as well as actively encouraging his teams to look after their mental and physical wellbeing in a stressful and deadline driven business facing constant disruption.

Hannah Watson-Frank (she/her) is a digital maven with a passion for creating positive change in the world.

With over five years’ experience in digital marketing for not-for-profits, Hannah is proficient at delivering unique digital campaigns to effect change on limited budgets.

Hannah is currently the Digital Marketing Specialist at the New Zealand AIDS Foundation where she delivers an integrated and effective digital program and works across their award-winning behaviour change & fundraising marketing campaigns.

Topic
Getting Michele Visage to the Ending HIV Big Gay Out

Joining TPT Group in 2014 after a 31 year career as a Warfare Officer in the Royal New Zealand Navy, Andy has a very wide range of diverse organisational experience, with an excellent ability to lead complex and disparate operational functions.

Andy was recognised as a leader with a Sir Peter Blake Trust Leadership award in 2007. With a sea-going career that culminated as a Frigate Captain, Andy can draw on a broad range of experiences from many roles; including military security and aviation, and apply them to his role as the General Manager of Technology Development, TPT Group.

Fireside chat with Richard Conway
From drones to robotics: Chasing disruption and big bold thinking

Richard is the CEO and founder of Pure SEO, New Zealand’s most awarded search agency. Richard moved to New Zealand in 2009 with his British wife Emily, they now have 2 Kiwi kids, Ethan (10) and Amber (7). Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine and New Zealand Business magazine.

Richard teaches Digital Marketing and search marketing for University of Auckland (MBA programme), Unitec and The Marketing Association of New Zealand. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).

Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.

Fireside chat with Andy Grant
From drones to robotics: Chasing disruption and big bold thinking

Wendy Thompson is an experienced global marketer and entrepreneur, 2019 Australasian Social Media Marketer of the Year and finalist 2018 Next Women of the Year. She founded Socialites in 2010. The Socialites Group includes Socialites, a specialist social media marketing company that works with global brands around the world, Socialites Academy, an online training company and Australasia’s largest influencer agency The Social Club. The Group has won many business and global creative awards including Australasian Agency of the Year 2018, and has placed in the Deloitte Fast 50 and Asia-Pacific Tech 500.

She was Westpac Business Awards lead marketing judge 2014-2018, board member of the Well Foundation 2015-2017 and Comms Council Committee 2016. She is a board member of Entrepreneurs Organisation (EO) the Rugby World Cup 2022 as well as Te Korowai O Waiheke. Passionate about the power of social media to level the playing field, democratise communication and connect organisations with their communities in a timely, relevant way to make the world a better place.

Wendy believes in the power of communities but does not believe in work-life balance; it’s all life.

Expert Panel:
New social media platforms marketers should watch in 2021

Jazz is an inspiration to all those who meet and know her. As someone who has fought and overcome mental illness, Jazz uses her voice to tell her story and break the silence and stigma around mental illness.

She has met with world leaders & royalty, spoken at the UN, directed and produced an award winning documentary - Jessica's Tree, has been the subject of a movie documentary - The Girl on the Bridge, written two books and so it is no surprise she was named Young New Zealander of the Year this year. Jazz uses her social channels to connect with her audience (900k) in an authentic and engaging way.

Expert Panel:
New social media platforms marketers should watch in 2021

Joan is an experienced digital and social marketer, currently heads up the Social Media team at Tourism New Zealand. Previously, Joan worked at some well-known global brands such as Air New Zealand, Quickflix and Forrester Research. As a strategic story-teller, she believes that every brand has a unique story to be told - whether it is one that leaves consumers informed and educated, or one that sparks joy and delight.

Joan is passionate about not only defining and articulating that story, but developing and delivering the story in the most channel native way to maximise reach and engagement for real impact.

Expert Panel:
New social media platforms marketers should watch in 2021

With over twenty years senior marketing experience, Ken has held senior executive roles in New Zealand, Australia, USA, UK and Fiji.

Chinese residents in countries like New Zealand continue to have a strong connection to the communication, social media and shopping platforms from mainland China. We know that these platforms are very different from those most Westerners are used to. They require a specific knowledge and understanding to ensure a business can best appeal to a Chinese customer.

As the Founder of Flying Tiger, Ken and his team work with businesses across Australasia and North America, helping them be more successful in the Chinese market. With the onset of Covid-19, this work has focused on two main areas – helping businesses attract more high-value local Chinese customers, then assisting these businesses with entry into the mainland China market.

Flying Tiger specialises in helping western businesses navigate Chinese sales and marketing waters, drawing on a wider team of over 150 marketing professionals based in New Zealand, Australia and China. Over the past three years, Ken has worked with over 1,900 businesses, helping them be more successful in the Chinese market.

Expert Panel:
New social media platforms marketers should watch in 2021

Sam Stuchbury, is the founder and Creative Director of multi-award-winning advertising agency Motion Sickness. Sam and his agency use strategy grounded in consumer culture to get brands noticed and change behaviour. Working with clients such as The New Zealand Government, Les Mills, Icebreaker, and Zuru Edge, the agency is truely making a name for itself. After humble beginnings in a poorly-insulated student flat in Dunedin, Motion Sickness has gained national and intentional recognition for their unique creative work and campaigns. Most recently their ‘Keep It Real Online’ campaign for the Department Of Internal affairs has gained global traction, sparking conversions around online harm for children.

Expert Panel:
New social media platforms marketers should watch in 2021