Introducing the ADMA Capability Compass™

The ADMA Capability Compass is your data-driven solution to uncover, understand and elevate your marketing team’s skills – so you’re not just keeping up with change, but leading it.
In a partnership with ADMA, take the first step in building your best marketing team – backed by data. 

A strategic skills assessment tool — built by industry, for industry.

The ADMA Capability Compass™ is a future-focused assessment tool designed for marketers. It evaluates 13 core marketing capabilities with 65 underlying skills across three key phases: strategy, execution, and analysis.

For CMOs and Marketing Team Leaders, the ADMA Capability Compass™ uses data-driven insights to help build resilient teams, align capabilities to strategy, and invest where it matters most.

How does the Capability Compass work?

For all New Zealand Marketing Association contacts, add the product to your cart and checkout. A member of the ADMA team will be in contact with your next steps to completing the ADMA Capability Compass.

*Note: Each participating member of your team will be assigned a placement to complete the ADMA Capability Compass.

With any questions or concerns, email iq@adma.com.au and a member of the ADMA team will reply to your enquiry within 48 hours.

Let the ADMA Capability Compass™ guide you and your team