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Advanced AI

Sessions held in Auckland, Wellington,
Christchurch and Online

 

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Advanced AI in Marketing: Automation, Optimisation & Efficiency

Unlock the full potential of AI to supercharge your marketing strategy.

This hands-on workshop is a deep dive into how marketers can practically and strategically harness the power of AI, particularly generative AI tools, to elevate their marketing efforts. The session equips marketers with cutting-edge knowledge, hands-on techniques, and ethical considerations necessary to use AI responsibly and effectively.

From understanding foundational technologies like transformers and diffusion models to mastering the application of ChatGPT, Perplexity and Recraft, the workshop is designed to enhance participants' confidence in using AI for tasks like:

    • Market analysis;
    • Content creation;
    • Trend forecasting;
    • Competitor monitoring; and
    • Customer insight development.

It also addresses the critical need for transparency, privacy, compliance, and collaboration with IT departments when integrating AI solutions.

Online Course structure
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

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Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students, registered charities and bulk bookings. Contact us.

This course is required to complete an
AI Online Accreditation

This is an elective course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Choose Your Date and Location

Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

10/03/2026

9:00am - 4:00pm

Auckland

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Advanced AI
Advanced AI

Delivered in four online sessions, this hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth. | Dates: May 5, 12, 19 & 26.

05/05/2026

12:00pm - 1:30pm

Online

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

18/06/2026

9:00am - 4:00pm

Auckland

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

27/08/2026

9:30am - 4:30pm

Christchurch

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

17/09/2026

9:00am - 4:00pm

Auckland

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

24/09/2026

9:30am - 4:30pm

Wellington

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Advanced AI
Advanced AI

Delivered in four online sessions, this hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth. | Dates: November 5, 12, 19 & 26.

05/11/2026

12:30pm - 2:00pm

Online

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Learning Outcomes

Deep Understanding of Modern AI Technologies

Gain a clear, marketer-friendly understanding of how key AI systems work, including large language models (LLMs), transformers, and diffusion models. Participants will discover what these technologies actually do, where they excel, and what their limitations mean for marketing applications.

Advanced Prompting & AI Communication Skills

Learn how to design structured, strategic prompts that produce consistently high-quality outputs. Attendees will understand how to guide AI tools effectively to turn them into a reliable collaborator rather than a hit-and-miss tool.

Practical Automation for Marketing Workflows

Discover how generative AI can reduce manual effort and accelerate everyday marketing tasks. Participants will explore ways to streamline research, content development, and other repetitive activities to improve efficiency without sacrificing quality.

AI-Powered Analysis & Research

Develop the ability to use AI tools to rapidly analyse markets, identify emerging trends, and monitor competitors. The focus is on improving strategic decision-making by combining human judgment with AI-assisted research. Participants will understand how to validate findings and avoid common pitfalls.

Audience Insights & Persona Development

Explore how AI can assist in building richer audience understanding, including the generation and refinement of digital personas. Attendees will learn how to use AI outputs critically to enhance real customer knowledge.

SEO & Discoverability

Understand how AI is reshaping search and content visibility. Participants will receive an introduction to evolving concepts such as Generative Engine Optimisation (GEO) and how AI-generated content can be aligned with discoverability strategies.

Ethical, Responsible & Compliant AI Usage

Build awareness of the ethical risks and responsibilities associated with AI, including data privacy, bias, transparency, and governance. Participants will learn how to use AI safely and responsibly within organisational constraints.

Strategic Evaluation & Selection of AI Tools

Develop confidence in assessing which AI tools are appropriate for different marketing challenges.

Effective Collaboration with IT Departments

Understand how to work productively with IT teams when introducing or scaling AI solutions internally. This includes aligning on security, compliance, integration, and realistic expectations.

Building a Business Case & ROI Measurement

Learn how to articulate the value of AI initiatives in your organisation. Participants will explore how to estimate impact, and justify investment using metrics leaders care about. 

Critical Thinking for AI Output Evaluation

Strengthen the ability to analyse, question, and refine AI-generated content and insights. Attendees will develop a healthy critical lens and learn validation techniques to ensure accuracy, relevance, and strategic fit.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

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Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Peter Mangin 4

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

FIND OUT MORE

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. 

As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

With deep roots in the advertising industry and a career spanning senior leadership roles, Peter brings a unique ability to bridge commercial priorities with cutting-edge technology. 

His workshops and masterclasses are known for demystifying AI, delivering hands-on strategies that marketers can use immediately to drive results.

Committed to making AI both accessible and responsible, Peter is a sought-after facilitator and speaker who equips marketers with the tools they need to lead in a rapidly evolving digital landscape.

Enjoyed how practical this workshop was, we got tips and use cases that we could go away and implement straight away. I am an avid user of AI already, so really wanted to dive into the real-world uses of the tools in my work. This has inspired me to implement a number of things that I can see having a major impact on myself, my team and also the organisation.

Nicole, Employers & Manufacturers Association, Past Attendee 2025

Great workshop that provides a detailed overview of how AI can be implemented for marketing purposes across various disciplines. Now to put it all into practice!

Ruth, Squirrel, past attendee 2025

Great presenter, super knowledgeable and I learned a lot about AEO, and some tips and tricks for prompting, as well as recommendations on next steps for exploring automation. 

past attendee 2025

I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy chatgpt tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest.

past attendee 2024

Interesting and engaging presenter, interesting content

past attendee 2024

I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open.

past attendee 2024

The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!

past attendee 2024
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