Advanced Marketing

 

 

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Professional Certification of
Advanced Marketing Leadership - Nominations Now Open

 


We are pleased to announce you can now be nominated for the Professional Certification of Advanced Marketing Leadership for 2024.
 

What is the Advanced Marketing Leadership programme?

  • Aimed at marketers with 8+ years of experience, agency professionals, or those poised to become the next generation of marketing leaders.

  • Designed to enhance the skills of marketers and prepare them for top leadership roles.

  • Developed in collaboration with New Zealand CMOs.

  • Consists of 3 two-day workshops led by international and local experts, along with mentorship provided by CMOs.

  • New Zealand's most aspirational marketing programme.


It runs over three months (April to June), featuring two full-day workshops each month. The programme itself is epic. In 2023, we had 29 CMOs as mentors, 5 international speakers, and 5 expert facilitators covering areas from critical thinking to better collaboration with boards. We also had over 40 CEOs, CMOs, CFOs, and agency and media experts. Each project group delivered world-class projects at the programme's end, projects that NZTE is eager to share to benefit the NZ business industry.


With the help of the 2023 alumni, we believe we've crafted an even better programme for you in 2024. Programme features include:

 

  • Every participant will be mentored by a leading CMO or senior agency strategist.

  • We're hosting Dr Peter Wilton from UC Berkeley, San Francisco, in person, running a session on Disruptive Innovation. In 2023, participants rated Peter’s session 100% for content, and 100% of them would recommend him for 2024.

  • Sessions on influencing, avoiding burnout, a cheat sheet for presenting to boards, and more.

  • Panels featuring New Zealand’s leading CMOs and CEOs from companies including Spark, ANZ, Les Mills, and Google, covering various topics such as stakeholder management, ideal attributes of a CMO, and what I wish I knew before I became CMO.

  • Insight into what’s keeping CMOs up at night by world-famous professor, Mark Ritson!

DOWNLOAD PROGRAMME HERE

2024 Featured Presenters

Britney Muller

Britney Muller

Leading International AI, ML & Marketing Expert
Strategic Marketing & ML Consultant
Data Science 101

AI: The Double-Edged Sword – Seizing Opportunities and Battling the Dark Side in Marketing and SEO

Mark Ritson

Mark Ritson

CMO, Brand Strategist, Author, Speaker. Mark has a Ph.D. in Marketing and spent 25 years working as a marketing professor.

Challenges keeping CMOs awake at night

Peter Wilton

Dr Peter Wilton

Global Brand and Content Manager

Challenge your marketing strategies. Peter leads the Marketing Strategy in the Digital Age Program in the UC Berkeley MBA program, rated in the Top 10 MBA courses internationally. Peter will inspire attendees to break from traditional strategies by reframing the problem and solution.

Andy Lark

Andy Lark

Global CMO, Entrepreneur, Author & Speaker

Challenges keeping CMOSs awake at night: What's important in the next 3 years?

Anubha Sahasrabuddhe

Anubha Sahasrabuddhe

Chief Growth Officer, Lion

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,”

Adam Ferrier

Adam Ferrier

Founder & Consumer Psychologist, Thinkerbell. Adam is one of Australia's leading creative strategists

Building Brands that might be noticed

Caroline Rainsford

Caroline Rainsford

Country Director, Google NZ

Panel: Ideal attributes of a Marketer - CEO panel

Suraiya Phillamore-Smith

Suraiya Phillamore-Smith

CMO, Westpac

What I wish I knew prior to becoming a CMO

Colleen Ryan

Colleen Ryan

Partner & Senior Strategist

How to negotiate and influence C-Suite using behavioural science

Dominic Quin

Dominic Quin

General Manager, Marketing & Media, Foodstuffs Group

Lessons from CMO's on complicated stakeholder management issues

Shane Evans

Shane Evans

Chief Transformation Officer, NZ Marketer of the Year 2021

So you want to be a CMO? Have a plan

Jane Anthony

Jane Anthony

General Manager | CoE Lead Brand & Marketing, Air New Zealand

Starting as CMO in a new company - tips for the transition

Britney Muller

Britney Muller

Leading International AI, ML & Marketing Expert
Strategic Marketing & ML Consultant
Data Science 101

AI: The Double-Edged Sword – Seizing Opportunities and Battling the Dark Side in Marketing and SEO

Mark Ritson

Mark Ritson

CMO, Brand Strategist, Author, Speaker. Mark has a Ph.D. in Marketing and spent 25 years working as a marketing professor.

Challenges keeping CMOs awake at night

Peter Wilton

Dr Peter Wilton

Global Brand and Content Manager

Challenge your marketing strategies. Peter leads the Marketing Strategy in the Digital Age Program in the UC Berkeley MBA program, rated in the Top 10 MBA courses internationally. Peter will inspire attendees to break from traditional strategies by reframing the problem and solution.

Andy Lark

Andy Lark

Global CMO, Entrepreneur, Author & Speaker

Challenges keeping CMOSs awake at night: What's important in the next 3 years?

Anubha Sahasrabuddhe

Anubha Sahasrabuddhe

Chief Growth Officer, Lion

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,”

Adam Ferrier

Adam Ferrier

Founder & Consumer Psychologist, Thinkerbell. Adam is one of Australia's leading creative strategists

Building Brands that might be noticed

Caroline Rainsford

Caroline Rainsford

Country Director, Google NZ

Panel: Ideal attributes of a Marketer - CEO panel

Suraiya Phillamore-Smith

Suraiya Phillamore-Smith

CMO, Westpac

What I wish I knew prior to becoming a CMO

Colleen Ryan

Colleen Ryan

Partner & Senior Strategist

How to negotiate and influence C-Suite using behavioural science

Dominic Quin

Dominic Quin

General Manager, Marketing & Media, Foodstuffs Group

Lessons from CMO's on complicated stakeholder management issues

Shane Evans

Shane Evans

Chief Transformation Officer, NZ Marketer of the Year 2021

So you want to be a CMO? Have a plan

Jane Anthony

Jane Anthony

General Manager | CoE Lead Brand & Marketing, Air New Zealand

Starting as CMO in a new company - tips for the transition

AML2024Costv2
You Must Meet The Following Criteria To Be Nominated By Your Manager

Experience


  • You have at least 8 years of marketing/advertising/media experience.
  • Are full time employed with no chance of resignation during the programme.
  • You are currently in a leadership role related to marketing.

 


About You


  • Highly ambitious to further a career in marketing leadership, aspiring to Board roles.
  • Demonstrates commitment to a career with evidence of results and achievements.
  • High emotional intelligence and natural drive to succeed.

Application Process


Manager to submit the nomination form.

Nominations close January 31st. 

Nomination form accepted.

Once your nomination is accepted, you will be notified and then sent a link to apply. You will then need to complete the application form and submit by 20th February, 2024.

Applications are reviewed as received.

Some applications may be accepted earlier than the cut off date. All candidates will be advised if they have been accepted by March 8, 2024 at the latest. 
HubSpot Video

Mark Ritson, Globally renown Marketing & Brand Strategist

Mark Ritson has a Ph.D. in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU.

Mark also writes a weekly column for Marketing Week, and on five occasions was voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He also teaches the incredibly successful Mini MBA which has over 30,000 graduates. 

Mark will present to the Advanced Marketing Leadership group in 2024 and will discuss 'what is keeping CMO's awake at night." 

HubSpot Video

Dr Peter Wilton
International Speaker, in-person at Advanced Marketing Leadership 2024

Dr. Peter C. Wilton teaches strategy, innovation, digital transformation, and marketing in the Haas School of Business, University of California, Berkeley.

HubSpot Video

Britney Muller, Leading AI, ML & Marketing Expert

Britney Muller joins us for Advanced Marketing Leadership 2024 as she discusses where AI is going and how it's impacting marketing.

HubSpot Video

Suzi McAlpine, Leadership Coach and speaker at Advanced Marketing Leadership 2024

I’ve been a leader and senior executive myself and have the scars and badges of honour to prove it. I’ve worked alongside CEOs and executive teams for years and in lots of guises-from being a headhunter and practice leader for the world’s largest HR consulting firm, to an executive coach and company director of a cool little executive search firm.

Quotes for 2024 AML
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Networking post session
Advanced Marketing Leadership cohort 2023

Some of the mentors we've already secured for 2024!

Speed Mentoring (1)