The AI revolution is transforming the landscape of search engines, marketing, and SEO, offering unprecedented opportunities for those who can skillfully harness its potential. However, the proliferation of AI also introduces significant risks, particularly for those not well-versed in this technology or who fail to utilize the appropriate models for specific tasks. AI dangers stem not only from bad actors exploiting this technology but also from the unintended consequences of improper implementation. In this captivating talk, Britney delves into the dynamic world of AI, sharing her unique insights and expertise on machine learning while highlighting the importance of knowledge and discernment in navigating both the opportunities and challenges that AI presents.

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About Britney

Britney Muller, Founder of Data Sci 101 and a seasoned Marketing and Machine Learning (ML) Consultant, has carved out a unique niche in the industry with roles such as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz. Her deep passion for ML and artificial intelligence fuels her work, particularly her talent for breaking down complex tech concepts into understandable terms for non-technical people. With her blend of expertise, industry experience, and knack for communication, Britney is a compelling speaker, offering actionable insights on the intersection of marketing and technology.

Mark Ritson has a Ph.D. in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. Mark's MBA teaching won a sh*t ton of prizes including best teacher at LBS, MIT & MBS. 

Mark also writes a weekly column for Marketing Week, and on five occasions was voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He also teaches the incredibly successful Mini MBA which has over 30,000 graduates. 

Mark has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. 

For thirteen years - from 2002 to 2015 - he served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.

Dr. Peter C. Wilton teaches strategy, innovation, digital transformation, and marketing in the Haas School of Business, University of California, Berkeley.  He has also served as a Visiting Professor at the Graduate School of Business at Stanford University, and on the faculty of Duke and Purdue Universities in the United States, Macquarie Graduate School of Management, the University of Melbourne, and the Australian Graduate School of Management in Australia, as well as the executive programs of the University of Michigan, the University of Chicago and Pennsylvania State University.

Dr. Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. He has been the recipient of the Australian Overseas Fellowship in Management and the Market Research Society of Australia Prize. In the US, he has been recognised by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the "Who's Who" Registry of Leading American Executives. Most recently, Dr. Wilton received recognition from the International Society for Performance Improvement for “outstanding instructional intervention”. Dr. Wilton has published widely, his articles on management appearing in numerous leading journals, including the Journal of Marketing Research, Management Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, European Research, and elsewhere.

About Andy

Andy Lark is a globally recognised and awarded marketer and leader in social and digital technologies. For the past two decades, he has worked alongside CEOs and their leadership teams to define – and then attain – digital and brand greatness for their institutions.

During his career he has worked and lived in the majority of the world’s major markets and developed a reputation as a highly creative executive, marketing turn-around specialist, entrepreneur and authority on social media. He is a prolific writer, blogger and speaker on marketing, technology and Web 2.0.

Andy is the chief marketing officer the Foxtel and Chair of Group Lark as well as Simple the Marketing Performance Platform. Prior to being appointed to Foxtel, he held the positions of chief marketing officer of New Zealand technology company Xero and Chief Marketing and Online Officer for Australia’s leading financial institution, the Commonwealth Bank.

He previously held senior positions at Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and Fleishman-Hillard International.

Andy has spent more than 25 years across business-to-business and consumer sectors building successful businesses and leading award-winning marketing programs and teams for Fortune and Times 100 companies, global technology brands, start-ups and the world’s hottest advertising and communications agencies. Andy drove the marketing strategies for Commonwealth Bank, Dell, and Emirates Team New Zealand during his tenure. For Commonwealth Bank, he and his team were responsible for the eWallet for smartphones and Facebook as well as the ‘Can’ Campaign, one of Australia’s largest brand campaigns.

Andy, a Kiwi, is a passionate supporter of NZ and Australian entrepreneurs and he has won over 100 awards for work in building brands and creating online capabilities. His work was recognised with the NZ Government’s prestigious World Class New Zealander Award, the Flying Kiwi Award for outstanding contribution to technology and the Facebook Studio Award for the Commbank Community seeds.

Andy leads Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. Group Lark helps great ideas flourish in a digital world – and great brands design their future there.

Andy’s blog – thedailylark – is in the Top 100 ranked marketing blogs globally and his book The Connected Customer is being published worldwide. He is a regular columnist for AdNews and is also recognised as one of the most powerful influencers on Twitter and LinkedIn.

About Anubha

Anubha Sahasrabuddhe is a global consumer leader having led some of the world’s most loved brands from Coca-Cola and M&M’s through to Australian icons like Toohey’s and XXXX. Anubha has extensive experience cross-culturally in both emerging as well as developed markets with a high speed of change and volatility.

After more than 20 years away from her native Australia, in 2021 Anubha joined Lion Beverages as CMO and has recently taken on the role of CGO bringing strategy, consumer brands, ventures, data, analytics, and core technology together to drive growth.

Prior to joining Lion, Anubha held senior leadership roles at The Coca-Cola Company and Mars Wrigley.

Anubha’s passion is business transformation through a creative, cultural, and technology lens and she has a track record of leading turnaround businesses through a consumer-led growth agenda and building high-performing diverse teams.

About Adam

Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practices 'Measured Magic' - bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards, and is the 2021 B&T PR Agency of The Year.
 
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years). Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).

Currently Chief Marketing Officer of Westpac New Zealand. I am a passionate brand story teller, customer advocate and strategic thinker. I am an experienced international leader, who has achieved great success in building high performing teams and developing people, to meet customer and business outcomes. With global, local experience, working for some of the world’s largest brands across multiple categories including Technology, Telecommunications and Financial Services. . I thrive in complex environments helping to solution business problems.

With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning. As the founder of TRBI, an international research and strategy agency based in the UK, Colleen championed the implementation of insights to guide creative and innovative strategies for clients.

Today, at TRA, Colleen leverages advancements in knowledge across multiple disciplines including cultural sociology, social psychology, behavioural science, and cultural analysis to bring breakthrough insights to bear on brand strategy, creative development, and customer centricity. Her work helps clients achieve their goals by developing strategies that truly resonate with their audiences.

Dominic has more than 25 years’ international business experience and has held a number of senior leadership roles at Fonterra, including head of digital transformation, director of global marketing services, director of marketing and innovation at Fonterra Brands, and general manager of marketing and innovation (Tip Top).

20+ years leading brand, data, and digital transformation strategies in the UK, Australia and NZ. My passion lies in creating strategic brand platforms to drive growth and innovation. 

My career began in Melbourne, where I joined the Australia Post grad programme from Otago University. After a stint travelling and working on construction sites, I spent three years freelancing in creative agencies in London. This led to a great role on the global rebrand of Aviva before heading home to NZ to lead the marketing for ASB. 

I've been fortunate to receive 150+ creative awards for the work I have been involved with and was recognised as NZ's Marketer of the Year in 2021. 

I am an experienced executive having worked internationally in New Zealand, Australia, the UK and across Europe. Throughout my career have specialized in a range of marketing and operations functions including marketing strategy, brand strategy and management, retail marketing, loyalty and product marketing. I have strong business acumen and a focus on personal and professional development.

I am passionate about the role of marketing in leading organisational change with a focus on creativity, customer centricity, digital and technology and the use of data combined with intuition to inform decisions. I have a strong interest in how customer centricity, innovation, brand, HR and strategy can work together to create and shape the culture of a firm.

I am naturally competitive so strive in a firm that has high aspirations both financially, as a brand and as a responsible corporate that has the opportunity to enable social and environmental change for the good of New Zealand and New Zealanders. 

I love leading a diverse team and providing the leadership that supports, nurtures and gets the most out of talent and relish the opportunity to let my team succeed and shine. Leadership in growing the profile of marketing in the firm, collaborating across functions to create solutions that have significant business and customer impact and support the broader firm in delivering on our aspirations.