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Advanced Marketing Leadership 2025

Turning Today's Marketing Talent into Tomorrow's Leaders

Professional Certification of Advanced Marketing Leadership

Proudly brought to you by

Professional Certification of
Advanced Marketing Leadership

 

What is the Professional Certification of Advanced Marketing Leadership Programme?

  • Aimed at marketers with 8+ years of experience, agency professionals, or those poised to become the next generation of marketing leaders.

  • Designed to enhance the skills of marketers and prepare them for top leadership roles.

  • Developed in collaboration with New Zealand CMOs.

  • Consists of 3 two-day workshops led by international and local experts, along with mentorship provided by CMOs.

  • New Zealand's most aspirational marketing programme.


Over 6 days (2 days a month in May, June, and July) you will be mixing with over 40 of New Zealand’s top CMO’s, CEO’s, CFO’s and New Zealand’s elite trainers. Plus, you will be mentored by either a CMO, CEO, or agency strategist.

Now in its third year, there have been over 60 marketers complete the programme from companies all over Aotearoa. This list includes Air NZ, Goodman Fielder, Fisher & Paykel Healthcare, 2degrees, Westpac and so many more! With a 100%  recommendation rate from attendees of both years, you'll certainly want to hear more about next year's AML line up. If you are the person for the next big marketing role or want to be a leader in an agency, then AML is for you.

 

With the help of in-depth feedback from AML alumni, we believe 2025's iteration will be the best yet. Programme features include:

  • World famous Thomas Barta is a leading expert in marketing leadership and author of The 12 Powers of a Marketing Leader. A former McKinsey partner, he advises organizations on customer-centric transformation and leadership. His work empowers marketers to elevate their roles, drive business impact, and become influential leaders in their organizations.

  • Multiple globally renowned speakers sharing their experience, insights, and keys to success

  • Sessions on influencing, avoiding burnout, cheat sheet for presenting to boards, and much more

  • Panels comprised of New Zealand’s leading CMO’s and CEO’s from companies including Spark, ANZ, Goodman Fielder, Google, OneNZ, Lion etc. on various topics like securing budget, ideal attributes of a CMO and how to make tough calls with grace

  • Daily networking opportunities with speakers, mentors, and other AML participants

PRICING
Members:

$3750

Non-Members:
$6750

DATES
Session 1:

Thursday, 29 May
Friday, 30 May

Session 2:
Thursday, 26 June
Friday, 27 June

Session 3:
Thursday, 31 July
Friday, 1 August

VENUE
TBC
Ready to Apply? You must meet the below criteria to be considered for the programme. You must also be nominated by your manager!

  •  You have at least 8 years of marketing/advertising/media experience.
  • You are a full-time employee with no chance of resignation during the program
  • You are committed to attending all 6 sessions of the AML programme
  • You are currently in a leadership role related to marketing
  • You are highly ambitious to further your career in marketing leadership, and may be aspiring to board roles.
  • You have demonstrated a commitment to your career with evidence of results and achievements
  • You have a high emotional intelligence  and a natural drive to succeed

NOMINATE TODAY!

Dr. Jim Lecinski, Northwestern University - Kellogg School of Management

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named 2022 Kellogg Professor of the Year. 

He is a recognized expert, in­-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of DR Customer Solutions for the Americas. 

Thomas Barta 

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts ground-breaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.

Thomas has developed the Marketing Leadership Masterclass since 2016. The aim? Help build the next generation of influential change leaders. His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. 

2025 Featured Presenters

Thomas Barta- international

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

The 12 Powers of a Marketing Leader

Caroline Rainsford-2

Caroline Rainsford

Country Director, Google New Zealand

CEO Panel - Ideal attributes of a CMO

Jim Lecinski - international

Jim Lecinski

Clinical Professor of Marketing, Northwestern University's Kellogg School of Management

“The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing”

Islam ElDessouky - international

Islam ElDessouky

Global VP Creative Strategy & Content, Coca-Cola TM
The Coca-Cola Company (US)

Crafting Successful Partnerships with Your Agency

Aishar Punga (Impactful)

Aisha Daji Punga

Managing Director, impactFULLco.com

CEO Panel - Ideal attributes of a CMO

Clive Omerod (AS Colour)

Clive Ormerod

CEO, AS Colour

CEO Panel - Ideal attributes of a CMO

Rob Harvey (Dentsu)

Rob Harvey

CEO, dentsu Aotearoa

CEO Panel - Ideal attributes of a CMO

Shane Evans-4

Shane Evans

Chief Transformation Officer, NZ Marketer of the Year 2021

So you want to be a CMO? Have a plan
What I Wish I Knew Prior to Becoming a CMO

Drew Franklin

Dr Drew Franklin

Associate Dean External Engagement, University of Auckland - Business School

Harvard Case Study

Miriam Chancellor (Naked Audience)

Miriam Chancellor

Director, naked audience

Cheat Sheet for Presenting

Chris Lamers - MTF Finance

Chris Lamers

CEO, MTF Finance

Getting your budget across the line - What the CEO and CFO are looking for

Mike Asbridge - MediaWorks NZ

Mike Asbridge

CFO, MediaWorks

Getting your budget across the line - What the CEO and CFO are looking for

Renee Milkop -Kerr (Fonterra)

Renee Milkop-Kerr

Marketing and Innovation Director Oceania, Fonterra

What I Wish I Knew Prior to Becoming a CMO

Simon Hofmann-2

Simon Hofmann

General Manager, Brand and Marketing, Kiwibank

What I Wish I Knew Prior to Becoming a CMO

Jo Mitchell (TWG)

Jo Mitchell

General Manager Marketing, The Warehouse Group

What I Wish I Knew Prior to Becoming a CMO
Creating and sustaining a customer-centric organization

Tony Gardner-1

Tony Gardner

Managing Director, Archetype Leadership

5 Traps to avoid as you gain power as a leader

Jason Paris - One NZ

Jason Paris

CEO, One New Zealand

Q&A with Jason

Felicity Christie - Sustainability Marketing Group

Felicity Christie

Founder and CEO, Sustainability Marketing Group

Environmental, Social and Governance - what does it mean for Marketing leadership?

Carl Davidson (Truwind Research First

Carl Davidson

Founder and Director, Truwind Research First Ltd

The Art of Problem Solving

Astrud Burgess-2

Astrud Burgess

Chief Marketing Officer ANZ Group; General Manager Data, Customer Experience and Marketing, ANZ NZ

"Balancing Priorities and Driving Impact: Leadership Insights from a Trans-Tasman CMO"

Craig Baldie - Lion NZ

Craig Baldie

Managing Director, Lion NZ

Marketer to CMO to MD - How did that Happen

Frankie Coulter - Goodman Fielder

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ, Goodman Fielder New Zealand Marketer of the Year 2024

Strategic Influence: Defining Marketing’s Role in Shaping Corporate Vision

Jodi ODonell TVNZ

Jodi O'Donnell

CEO, TVNZ

Making the Hard Calls
Influencing the C-Suite

Sarah Sandoval (NZ Post),

Sarah Sandoval

GM Consumer, NZ Post
2022 NZ Marketer of the Year

Influencing the C-Suite

Craig James,CFO (Goodman Fielder)

Craig James

CFO/Head Of Finance, Goodman Fielder

Influencing the C-Suite

Annabel Fribence - Westpac Group (TBC)

Annabel Fribence

Chief Brand & Marketing Officer, Westpac Group

Finding the Edge of Bravery for Your Brand

Colleen Ryan-Oct-25-2024-12-42-18-2129-AM

Colleen Ryan

Partner & Senior Strategist, TRA New Zealand

How to Negotiate and Influence C Suite Using Behavioural Science

Kelly Grindle, Special PR

Kelly Grindle

Managing Director, Special PR

How to Negotiate and Influence C Suite Using Behavioural Science

Mike Felix - dentsu Aotearoa

Mike Felix

Chief Creative Officer, dentsu Aotearoa

Nods and Eyebrows

Brett Colliver - dentsu Aotearoa

Brett Colliver

CCO, dentsu Aotearoa

Nods and Eyebrows

Lindsay Brittain

Lindsey Brittain

Director, Turas Consulting & Coaching Limited

Developing resilience to build your career

Travena Addenbrooke - Spark NZ

Travena Addenbrooke

AI Marketing Lead, Spark New Zealand

"Next-Gen Team Management: AI Solutions for Effective Leadership"

Suzi McAlpine

Suzi McAlpine

Director, McAlpine Coaching Ltd

The Art of Leading a Large Team

Clint Bratton Proximity

Clint Bratton

Managing Director, Proximity New Zealand

Data-Driven Decision Making and Marketing Analytics

Luke Rive (McDonalds)

Luke Rive

Director of Marketing, McDonald's NZ Ltd

Chatham House Rules - My Biggest Stuff Ups as a CMO

Georgia Mahaffie (One NZ)

Georgia Mahaffie

GM of Brand and Marketing, One New Zealand

Chatham House Rules - My Biggest Stuff Ups as a CMO

Dominic Quin (Foodstuffs)

Dominic Quin

General Manager - Marketing & Media, Foodstuffs Group

Chatham House Rules - My Biggest Stuff Ups as a CMO

Andy Lark-4

Andy Lark

Chair & Founder, Group Lark

AI: The Great Marketing Metamorphosis

Annemarie Browne Lion),

Annemarie Browne

Marketing Director, Lion NZ

Judging Final Presentations

Fraser Shrimpton (DB)

Fraser Shrimpton

Marketing Director,DB Breweries

Judging Final Presentations

Oli Downs (Asahi)

Oliver Downs

General Manager Marketing, Asahi Beverages

Judging Final Presentations

Thomas Barta- international

Thomas Barta

Marketing Leadership Thinker. Speaker. Author

The 12 Powers of a Marketing Leader

Caroline Rainsford-2

Caroline Rainsford

Country Director, Google New Zealand

CEO Panel - Ideal attributes of a CMO

Jim Lecinski - international

Jim Lecinski

Clinical Professor of Marketing, Northwestern University's Kellogg School of Management

“The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing”

Islam ElDessouky - international

Islam ElDessouky

Global VP Creative Strategy & Content, Coca-Cola TM
The Coca-Cola Company (US)

Crafting Successful Partnerships with Your Agency

Aishar Punga (Impactful)

Aisha Daji Punga

Managing Director, impactFULLco.com

CEO Panel - Ideal attributes of a CMO

Clive Omerod (AS Colour)

Clive Ormerod

CEO, AS Colour

CEO Panel - Ideal attributes of a CMO

Rob Harvey (Dentsu)

Rob Harvey

CEO, dentsu Aotearoa

CEO Panel - Ideal attributes of a CMO

Shane Evans-4

Shane Evans

Chief Transformation Officer, NZ Marketer of the Year 2021

So you want to be a CMO? Have a plan
What I Wish I Knew Prior to Becoming a CMO

Drew Franklin

Dr Drew Franklin

Associate Dean External Engagement, University of Auckland - Business School

Harvard Case Study

Miriam Chancellor (Naked Audience)

Miriam Chancellor

Director, naked audience

Cheat Sheet for Presenting

Chris Lamers - MTF Finance

Chris Lamers

CEO, MTF Finance

Getting your budget across the line - What the CEO and CFO are looking for

Mike Asbridge - MediaWorks NZ

Mike Asbridge

CFO, MediaWorks

Getting your budget across the line - What the CEO and CFO are looking for

Renee Milkop -Kerr (Fonterra)

Renee Milkop-Kerr

Marketing and Innovation Director Oceania, Fonterra

What I Wish I Knew Prior to Becoming a CMO

Simon Hofmann-2

Simon Hofmann

General Manager, Brand and Marketing, Kiwibank

What I Wish I Knew Prior to Becoming a CMO

Jo Mitchell (TWG)

Jo Mitchell

General Manager Marketing, The Warehouse Group

What I Wish I Knew Prior to Becoming a CMO
Creating and sustaining a customer-centric organization

Tony Gardner-1

Tony Gardner

Managing Director, Archetype Leadership

5 Traps to avoid as you gain power as a leader

Jason Paris - One NZ

Jason Paris

CEO, One New Zealand

Q&A with Jason

Felicity Christie - Sustainability Marketing Group

Felicity Christie

Founder and CEO, Sustainability Marketing Group

Environmental, Social and Governance - what does it mean for Marketing leadership?

Carl Davidson (Truwind Research First

Carl Davidson

Founder and Director, Truwind Research First Ltd

The Art of Problem Solving

Astrud Burgess-2

Astrud Burgess

Chief Marketing Officer ANZ Group; General Manager Data, Customer Experience and Marketing, ANZ NZ

"Balancing Priorities and Driving Impact: Leadership Insights from a Trans-Tasman CMO"

Craig Baldie - Lion NZ

Craig Baldie

Managing Director, Lion NZ

Marketer to CMO to MD - How did that Happen

Frankie Coulter - Goodman Fielder

Frankie Coulter

CMO: Head of Retail Marketing & Category NZ, Goodman Fielder New Zealand Marketer of the Year 2024

Strategic Influence: Defining Marketing’s Role in Shaping Corporate Vision

Jodi ODonell TVNZ

Jodi O'Donnell

CEO, TVNZ

Making the Hard Calls
Influencing the C-Suite

Sarah Sandoval (NZ Post),

Sarah Sandoval

GM Consumer, NZ Post
2022 NZ Marketer of the Year

Influencing the C-Suite

Craig James,CFO (Goodman Fielder)

Craig James

CFO/Head Of Finance, Goodman Fielder

Influencing the C-Suite

Annabel Fribence - Westpac Group (TBC)

Annabel Fribence

Chief Brand & Marketing Officer, Westpac Group

Finding the Edge of Bravery for Your Brand

Colleen Ryan-Oct-25-2024-12-42-18-2129-AM

Colleen Ryan

Partner & Senior Strategist, TRA New Zealand

How to Negotiate and Influence C Suite Using Behavioural Science

Kelly Grindle, Special PR

Kelly Grindle

Managing Director, Special PR

How to Negotiate and Influence C Suite Using Behavioural Science

Mike Felix - dentsu Aotearoa

Mike Felix

Chief Creative Officer, dentsu Aotearoa

Nods and Eyebrows

Brett Colliver - dentsu Aotearoa

Brett Colliver

CCO, dentsu Aotearoa

Nods and Eyebrows

Lindsay Brittain

Lindsey Brittain

Director, Turas Consulting & Coaching Limited

Developing resilience to build your career

Travena Addenbrooke - Spark NZ

Travena Addenbrooke

AI Marketing Lead, Spark New Zealand

"Next-Gen Team Management: AI Solutions for Effective Leadership"

Suzi McAlpine

Suzi McAlpine

Director, McAlpine Coaching Ltd

The Art of Leading a Large Team

Clint Bratton Proximity

Clint Bratton

Managing Director, Proximity New Zealand

Data-Driven Decision Making and Marketing Analytics

Luke Rive (McDonalds)

Luke Rive

Director of Marketing, McDonald's NZ Ltd

Chatham House Rules - My Biggest Stuff Ups as a CMO

Georgia Mahaffie (One NZ)

Georgia Mahaffie

GM of Brand and Marketing, One New Zealand

Chatham House Rules - My Biggest Stuff Ups as a CMO

Dominic Quin (Foodstuffs)

Dominic Quin

General Manager - Marketing & Media, Foodstuffs Group

Chatham House Rules - My Biggest Stuff Ups as a CMO

Andy Lark-4

Andy Lark

Chair & Founder, Group Lark

AI: The Great Marketing Metamorphosis

Annemarie Browne Lion),

Annemarie Browne

Marketing Director, Lion NZ

Judging Final Presentations

Fraser Shrimpton (DB)

Fraser Shrimpton

Marketing Director,DB Breweries

Judging Final Presentations

Oli Downs (Asahi)

Oliver Downs

General Manager Marketing, Asahi Beverages

Judging Final Presentations