Advanced Social Media Marketing

So your business has created profiles on Facebook, Instagram and LinkedIn, dabbled in paid advertising and are starting to see results... now what?

Dive deeper into the platforms that everyone is familiar with and find the hidden tools that allow you to get the most out of your social media presence while learning how to integrate it into your wider marketing strategy.

This workshop covers the more advanced social media tools and tactics, giving you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.

During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix.

Note: If you are new social media marketing, or mainly want help building foundational knowledge about content, Meta ads and campaigns, start with Social Media for Marketers.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Delivered in four online sessions, take your social media beyond the basics. Discover advanced tools, sharpen your strategy, and get more from every platform. | Dates: November 4, 11, 18 & 25.

04/11/2026

12:30pm - 2:00pm

Online

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Don't Take Our Word For It

"A super insightful and practical workshop - I walked away with ideas I was excited to implement straight away. This will absolutely help elevate my workplace's social media marketing. The content was relevant, engaging with real world examples and applications. I’d absolutely recommend this to anyone wanting to elevate their social media marketing."

Past Attendee

2026

"Good coverage of all things social media marketing. It helped reiterate we are doing a lot of things right, so good to hear from an expert like James that we are on the right track with our social media marketing, and picked up a few new tips along the way."

Past Attendee

2025

"Particularly useful with making sense of some of the jargon we get from agency partners, knowing which social objectives work best with what stage of the marketing funnel you’re targeting, and what content works where. Also James was a great facilitator."

Past Attendee

2025

"The content included lots of everything I needed to get clued up on. Everything was relevant to me and I was stoked to be there soaking it up."

Past Attendee

2025

"Lots of useful information and very thorough."

Sonia

REINZ, 2025

"The content was clear and easy to understand."

Past Attendee

2024

Good coverage of all things social media marketing. It helped reiterate we are doing a lot of things right, so good to hear from an expert like James that we are on the right track with our social media marketing, and picked up a few new tips along the way.

past attendee 2025

Particularly useful with making sense of some of the jargon we get from agency partners, knowing which social objectives work best with what stage of the marketing funnel you’re targeting, and what content works where. Also James was a great facilitator.

past attendee 2025

The content included lots of everything I needed to get clued up on. Everything was relevant to me and I was stoked to be there soaking it up.

past attendee 2025

Lots of useful information and very thorough.

Sonia, Reinz, past attendee 2025

The content was clear and easy to understand.

past attendee 2024

You'll Learn How To

Align social media objectives with business goals

Define clear, outcome-focused objectives and ensure your social media activity directly supports wider marketing and business goals rather than operating in isolation.

Plan content strategically and consistently

Develop structured content pillars, topics and triggers to create more purposeful and effective content plans across your channels.

Implement advanced tracking and data foundations

Apply tools such as Meta Pixel and LinkedIn Insight Tag to capture meaningful data and enable more effective optimisation and targeting.

Build and activate advanced audience strategies

Create and use custom and lookalike audiences to reach the right stage of the funnel with greater precision.

Use advanced platform tools to optimise performance

Leverage advanced features across social platforms to improve campaign efficiency, engagement, and conversion outcomes.

Evaluate and improve social media effectiveness

Interpret performance data to identify what's working so you can continuously improve results.

Increase return on social media investment

Apply a more strategic, data-informed approach to maximise the impact and ROI of your social media activity.

Facilitator, James Stirling

Social Media Advertising Lead, Arizto

Having started his career in digital marketing back in 2014, James brings to the table a wealth of tactical knowledge from working over the years with clients big and small across a wide range of verticals.

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