AI Meets Marketing

Your ultimate guide to AI's growing significance in the marketing world: One-day intensive workshop

Cut through the AI hype and get clear on what this technology really means for modern marketing. This one-day intensive workshop isn’t about learning which buttons to press - it’s about transforming how you think, plan, and lead in an AI-powered landscape.

Designed specifically for marketers, this session delivers practical insight into how AI is already reshaping the industry, what it enables beyond automation, and how to adopt it responsibly and effectively. Led by AI strategist Peter Mangin, this masterclass is based on real-world experience working with hundreds of businesses across Aotearoa. It brings together current thinking, emerging tools, and grounded strategies in a format that challenges assumptions and inspires confidence.

What makes this workshop different is its focus on understanding - not just using AI tools but grasping the frameworks that let you lead with them. You'll explore the history and evolution of AI, the differences between generative and deterministic models, and how marketing functions like content development, persona design, SEO, and customer insight are rapidly evolving as a result.

You’ll also examine the ethical questions AI raises—from bias and misinformation to copyright, sustainability, and privacy—and learn how to navigate these with clarity and integrity.

You’ll leave with:

A strong foundational understanding of key AI concepts and how they apply to marketing.
Strategic insight into how AI is transforming not just SEO, but also content creation, brand storytelling, persona development, and market analysis.
A clear view of the tools marketers are already using for generative audio, video, image production, and automation - and how to think critically about their adoption.
An understanding of the barriers to AI adoption in marketing teams, and how to overcome them with confidence and clarity.
Frameworks that empower you to lead AI conversations inside your business and plan for scalable, sustainable use of AI across your marketing efforts.

This session is designed to shift your mindset and build strategic leadership. It’s fast-paced, concept-rich, and structured to provide immediate value while preparing you for the longer-term shifts AI will bring to our industry.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Cut through the AI hype and rethink how you plan, lead, and deliver marketing in an AI-powered landscape.

29/04/2026

9:00am - 4:00pm

Auckland

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AI Meets Marketing

Cut through the AI hype and rethink how you plan, lead, and deliver marketing in an AI-powered landscape.

21/07/2026

9:00am - 4:00pm

Auckland

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AI Meets Marketing

Delivered in four online sessions, cut through the AI hype and rethink how you plan, lead, and deliver marketing in an AI-powered world. | Dates: August 5, 12, 19 & 26.

05/08/2026

12:30pm - 2:00pm

Online

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AI Meets Marketing

Cut through the AI hype and rethink how you plan, lead, and deliver marketing in an AI-powered landscape.

20/10/2026

9:00am - 4:00pm

Auckland

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Don't Take Our Word For It

"I thought the facilitator did a great job of presenting the content in an engaging way. He was super approachable, so this encouraged questions and conversation which was great. I liked the way the subject matter was broken down week by week. There were plenty of examples of how we could apply the content to our work as marketers right away."

Past Attendee

2026

"Peter was an enthusiastic and engaging speaker. Topics were explained and examined well and the large amount of visual slides were very helpful."

Ben

Manic Tackle Project, 2025

"The host's breadth of knowledge, relevant information, and his willingness to answer any questions throughout the workshop - on the topic, his experience etc. It was a super engaging workshop and probably the best one I have been to so far through MA!"

Past Attendee

2025

"This workshop was an ideal mix of learning about how AI works and the various tools available, and hands-on learning, seeing some of these tools in action with tangible examples."

Past Attendee

2025

"Fantastic workshop, really interesting speaker - one of the most valuable workshops I've attended in recent years!"

Past Attendee

2025

"I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open."

Past Attendee

2024

"The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!"

Past Attendee

2024

You'll Learn How To

Explain the role of AI in modern marketing

Understand how AI is being used across different areas of marketing, and where it can add value within your own role.

Use AI tools to support everyday marketing tasks

Apply tools like ChatGPT to assist with ideation, content development, and basic research.

Write structure prompts to improve output quality

Learn effective techniques to craft your own prompts from scratch that will guide AI toward more accurate, useful responses.

Apply AI across the marketing workflow

Identify opportunities to use AI at different stages from planning through to optimisation.

Evaluate and refine AI-generated outputs

Assess outputs critically and apply human judgement to improve accuracy and tone.

Build confidence using AI in your role

Develop a clear, practical starting point for integrating AI into your day-to-day work.

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

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