AI Meets Marketing (2) (1)

AI Meets Marketing

Our AI Meets Marketing
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

Your ultimate guide to AI's growing significance in the marketing world: One-day intensive workshop

Empower your marketing team to harness the potential of AI with our comprehensive masterclass designed specifically for marketers. This full-day workshop will equip your team with the practical knowledge, hands-on experience, and strategic mindset necessary to effectively integrate AI into your organisation's marketing efforts and drive immediate results.

Through a combination of engaging discussions, hands-on exercises, and real-world case studies, your team will gain a thorough understanding of AI's applications in marketing, ethical considerations, and implementation strategies. The hands-on element of this course is a key focus, allowing your marketers to gain practical experience with AI tools and platforms, enabling them to immediately apply their newfound knowledge to your organisation's marketing initiatives and realise tangible benefits.

This masterclass emphasises providing your team with practical expertise and hands-on experience in AI concepts and principles. By focusing on these core elements, your team will be equipped to leverage online tools immediately and scale their knowledge to production systems as their understanding grows. This approach ensures that the skills and insights they gain will deliver immediate benefits and remain relevant and valuable as AI continues to evolve, providing long-term value to your organisation.

Throughout the workshop, your team will be guided by an experienced facilitator who will provide practical advice and a robust framework for integrating AI into your marketing workflows, along with actionable tools and strategies to drive marketing outcomes. As AI in marketing is a rapidly evolving field, the course content will focus on foundational knowledge and adaptable strategies to empower your team to navigate this dynamic landscape effectively.

This masterclass will empower your marketing team to stay at the forefront of AI-driven marketing, providing your organisation with a competitive advantage in the evolving landscape of marketing. By equipping your marketers with the practical skills and knowledge needed to effectively leverage AI, you'll be fostering innovation, efficiency, and growth across your marketing initiatives, realising immediate benefits and building long-term value.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Pricing

MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll be able to

  • Understand the core concepts and principles of AI and their practical relevance to marketing
  • Identify opportunities to utilise AI tools and techniques in your marketing workflows for immediate impact
  • Develop a strategic framework for integrating AI into your marketing initiatives to drive long-term value

You'll be able to

  • Navigate the ethical considerations surrounding AI in marketing to ensure responsible implementation
  • Gain hands-on experience with practical AI tools and platforms to build confidence and proficiency

You'll be able to

  • Learn strategies for scaling AI solutions from online tools to production systems to support long-term growth
  • Prepare your organisation's marketing capabilities for the future of AI-driven marketing to maintain a competitive edge

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Peter Mangin 4

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a seasoned leader in the realm of AI and marketing, with over 25 years of experience, including more than 15 years as a senior leader in Advertising. As the Chief Product & AI Officer at Pure SEO and the Founder of AI Innovatory, Peter has consistently been at the forefront of technological innovation, successfully modernising legacy systems with AI and driving teams towards impactful results.

FIND OUT MORE

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a seasoned leader in the realm of AI and marketing, with over 25 years of experience, including more than 15 years as a senior leader in Advertising. As the Chief Product & AI Officer at Pure SEO and the Founder of AI Innovatory, Peter has consistently been at the forefront of technological innovation, successfully modernising legacy systems with AI and driving teams towards impactful results.

Throughout his career, Peter has demonstrated a remarkable ability to bridge the gap between marketing and technology, helping businesses unlock the full potential of AI in their marketing strategies. His deep understanding of the advertising industry, coupled with his extensive knowledge of AI, positions him as a highly qualified facilitator for transformative workshops and masterclasses.

Peter's passion for empowering marketers with the practical skills and knowledge they need to succeed in an AI-driven world has made him a respected figure in the industry. His ability to distil complex concepts into actionable strategies enables marketers to immediately apply their newfound knowledge and realise tangible benefits for their organisations.

AI Meets Marketing: Choose Your Date and Location

prodphoto
AI Meets Marketing

Take a significant step forward in understanding and applying AI in the field of marketing. This workshop will empower attendees with the knowledge and practical skills they need to harness the power of AI in their own marketing endeavours.

28/11/2024

9:00am - 5:00pm

Auckland

Add to Cart

I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy chatgpt tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest.

past attendee 2024

Interesting and engaging presenter, interesting content

past attendee 2024

I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open.

past attendee 2024

The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2024 Marketing Association | All right reserved