AI Meets Marketing

Your ultimate guide to AI's growing significance in the marketing world: One-day intensive workshop

Cut through the AI hype and get clear on what this technology really means for modern marketing. This one-day intensive workshop isn’t about learning which buttons to press - it’s about transforming how you think, plan, and lead in an AI-powered landscape.

Designed specifically for marketers, this session delivers practical insight into how AI is already reshaping the industry, what it enables beyond automation, and how to adopt it responsibly and effectively. Led by AI strategist Peter Mangin, this masterclass is based on real-world experience working with hundreds of businesses across Aotearoa. It brings together current thinking, emerging tools, and grounded strategies in a format that challenges assumptions and inspires confidence.

What makes this workshop different is its focus on understanding - not just using AI tools but grasping the frameworks that let you lead with them. You'll explore the history and evolution of AI, the differences between generative and deterministic models, and how marketing functions like content development, persona design, SEO, and customer insight are rapidly evolving as a result.

You’ll also examine the ethical questions AI raises—from bias and misinformation to copyright, sustainability, and privacy—and learn how to navigate these with clarity and integrity.

You’ll leave with:

A strong foundational understanding of key AI concepts and how they apply to marketing.
Strategic insight into how AI is transforming not just SEO, but also content creation, brand storytelling, persona development, and market analysis.
A clear view of the tools marketers are already using for generative audio, video, image production, and automation - and how to think critically about their adoption.
An understanding of the barriers to AI adoption in marketing teams, and how to overcome them with confidence and clarity.
Frameworks that empower you to lead AI conversations inside your business and plan for scalable, sustainable use of AI across your marketing efforts.

This session is designed to shift your mindset and build strategic leadership. It’s fast-paced, concept-rich, and structured to provide immediate value while preparing you for the longer-term shifts AI will bring to our industry.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

29/04/2026

9:00am - 4:00pm

Auckland

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AI Meets Marketing

21/07/2026

9:00am - 4:00pm

Auckland

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AI Meets Marketing

Take a significant step forward in understanding and applying AI in the field of marketing. This workshop will empower attendees with the knowledge and practical skills they need to harness the power of AI in their own marketing endeavours | Dates: August 5, 12, 19 & 26.

05/08/2026

12:30pm - 2:00pm

Online

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AI Meets Marketing

20/10/2026

9:00am - 4:00pm

Auckland

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Learning Outcomes

You'll be able to

Understand the core concepts and principles of AI and their practical relevance to marketing
Identify opportunities to utilise AI tools and techniques in your marketing workflows for immediate impact
Develop a strategic framework for integrating AI into your marketing initiatives to drive long-term value

You'll be able to

Navigate the ethical considerations surrounding AI in marketing to ensure responsible implementation
Gain hands-on experience with practical AI tools and platforms to build confidence and proficiency

You'll be able to

Learn strategies for scaling AI solutions from online tools to production systems to support long-term growth
Prepare your organisation's marketing capabilities for the future of AI-driven marketing to maintain a competitive edge

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

I thought the facilitator did a great job of presenting the content in an engaging way. He was super approachable, so this encouraged questions and conversation which was great. I liked the way the subject matter was broken down week by week. There were plenty of examples of how we could apply the content to our work as marketers right away.

past attendee 2026

Peter was an enthusiastic and engaging speaker. Topics were explained and examined well and the large amount of visual slides were very helpful.

Ben, Manic Tackle Project, Past attendee 2025

The host's breadth of knowledge, relevant information, and his willingness to answer any questions throughout the workshop - on the topic, his experience etc. It was a super engaging workshop and probably the best one I have been to so far through MA!

past attendee 2025

This workshop was an ideal mix of learning about how AI works and the various tools available, and hands-on learning, seeing some of these tools in action with tangible examples.

past attendee 2025

Fantastic workshop, really interesting speaker - one of the most valuable workshops I've attended in recent years!

past attendee 2025

I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy chatgpt tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest.

past attendee 2024

Interesting and engaging presenter, interesting content

past attendee 2024

I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open.

past attendee 2024

The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!

past attendee 2024

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