AML Hero 2025 v4

 


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Professional Certification of Advanced Marketing Leadership 2025 
Join us on October 29th at Google NZ

You are invited to the launch of the 2025 Advanced Marketing Leadership Programme (AML) – New Zealand’s elite marketing program.  On October 29th, we will be holding our launch function at Google where you will not only find out what’s in store for AML in 2025, but will also hear Google’s country manager, Caroline Rainsford, talk about what innovations are coming up next at Google.

Now in its third year, there have been over 60 marketers complete the programme from companies all over Aotearoa. This list includes Air NZ, Goodman Fielder, Fisher & Paykel Healthcare, 2degrees, Westpac and so many more! With a 100%  recommendation rate from attendees of both years, you'll certainly want to hear more about next year's AML line up. If you are the person for the next big marketing role or want to be a leader in an agency, then AML is for you.

Over 6 days (2 days a month in May, June, and July) you will be mixing with over 40 of New Zealand’s top CMO’s, CEO’s, CFO’s and New Zealand’s elite trainers. Plus, you will be mentored by either a CMO, CEO, or agency strategist. 

Here's what the 2025 cohort can expect:

  • World famous Thomas Barta is a leading expert in marketing leadership and author of The 12 Powers of a Marketing Leader. A former McKinsey partner, he advises organizations on customer-centric transformation and leadership. His work empowers marketers to elevate their roles, drive business impact, and become influential leaders in their organizations.
  • Multiple globally renowned speakers sharing their experience, insights, and keys to success
  • Sessions on influencing, avoiding burnout, cheat sheet for presenting to boards, and much more
  • Panels comprised of New Zealand’s leading CMO’s and CEO’s from companies including Spark, ANZ, Goodman Fielder, Google, OneNZ, Lion etc. on various topics like securing budget, ideal attributes of a CMO and how to make tough calls with grace
  • Daily networking opportunities with speakers, mentors, and other AML participants

Get even more information at the 2025 AML launch! Not only will you find out the full line-up for next year's programme, but you will meet alumni from the previous years, so bring your questions! Hope to see you there!

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What do previous attendees think?

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Ready to apply? Please note you must meet the below criteria to be considered for the programme.
You must also be nominated by your manager.

  • You have at least 8 years of marketing/advertising/media experience.
  • You are a full-time employee with no chance of resignation during the program
  • You are committed to attending all 6 sessions of the AML programme
  • You are currently in a leadership role related to marketing
  • You are highly ambitious to further your career in marketing leadership, and may be aspiring to board roles.
  • You have demonstrated a commitment to your career with evidence of results and achievements
  • You have a high emotional intelligence  and a natural drive to succeed