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Yes, the rock star of the global marketing world is here for a one-off event at SkyCity Theatre and this event is expected to be a standout marketing highlight of 2023.
You get Mark for an entire @!$%ing lunchtime, and he will cover a whole host of marketing issues in an applied, accessible, and enjoyable way. Topics will include why you still need differentiation in the age of distinctiveness and why it's not really the long and short of it but rather the long/short and the short of it!
Mark is one of the world's most respected marketing and branding strategists. He inspires businesses to cut through the hype and hysteria surrounding marketing today and to return to irrefutable principles and practices that work. Mark is an academic with over 30 years of experience in the field. He has worked with some of the world's biggest brands, including Johnson & Johnson, Coca-Cola, and LVMH, and has been named one of the top 50 marketing influencers by Forbes magazine. MA is thrilled to partner with YouTube who have made this visit possible.
Please note, Mark is known to have a liberal use of the English language and expletives can be expected in his presentations. The NZ Marketing Association takes no responsibility for this and if you believe you may take offence to this, then please don’t buy a ticket.
I have a Ph.D. in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. My MBA teaching won a sh*t ton of prizes including best teacher at LBS, MIT & MBS.
I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.
I’ve been a columnist for (gulp) 20 years, writing a weekly column for Marketing Week. On five occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year twice too, in 2018 and 2022. My more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research.
I was a Thouron Scholar and spent 1995 at Wharton. I was the recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.
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