Power of Compound Creativity

Fresh from Cannes, Andrew Tindall with Two Big Ideas That Change How You Think About Creativity

Every year, the world's best marketing minds gather in Cannes. Most New Zealanders have to wait months for the insights to filter through — if they arrive at all.

Not this time.

We're bringing one of Cannes Lions 2026's most anticipated sessions straight to Auckland, weeks after it debuts on the world stage.

Andrew Tindall — Chief Growth Officer at System1, one of the world's leading advertising effectiveness researchers, and the man Mark Ritson called "the most significant thought of the last decade in marketing" — is here for one morning only.

And he's bringing two ideas that will change how you brief, how you build, and how you buy creativity.

PART ONE: Fresh From Cannes The Creator Effectiveness Playbook

The creator economy is no longer a question of if, it's a question of how.

Drawing on one of the largest creator effectiveness studies ever conducted, spanning hundreds of creator ads and millions of consumer responses from WPP Media, System1 and TikTok — Andrew reveals what actually works. Which creator types drive attention. Which ones build brands. How to choose the right creator for the right job, and how to brief them without killing what makes them work.

This research premiered at Cannes Lions 2026. You'll hear it here, in New Zealand, before almost anyone in the Southern Hemisphere.

PART TWO: Compound Creativity

What if the secret to more effective advertising wasn't originality, it was consistency?

Andrew's landmark research with the IPA, already downloaded by over 5,000 marketers worldwide — proves that creative consistency doesn't just sustain performance, it compounds it. Brands that hold their creative foundations over time see dramatically stronger differentiation gains, higher emotional scores, and better business results. Not incrementally better. Exponentially better.

This is the idea that stopped Cannes in its tracks. Now it's yours.

THE FORMAT

30-45 minute keynote — The Creator Effectiveness Playbook (Fresh From Cannes)
Live Q&A 
Break
30- 45 minute keynote — Compound Creativity  Live Q&A
Thursday 30 July 2026   10:00am, Q Theatre, 305 Queen Street, Auckland

"The most significant thought of the last 10 years in marketing." — Mark Ritson, on Compound Creativity

"Lively, involving, informed and informing. His ability to balance informality with insight is a skill precious few possess." — McCann

Event Details

Date: 30 July 2026
Time: 9:00am - 11:00am
Venue: Q Theatre, 305 Queen Street,
Auckland CBD

Ticket Prices

Members: $245 + GST
Non-Members: $305 + GST

If you are an MA Member but cannot see a member code below, please fill in this form to receive the discount code via email.