Ata Mārie August - Event Cover (1800 x 685 px) v2

 

Digital targeting, Data Accuracy & Inclusion in a ‘Low-Cookie’ World

Ata Mārie is a new informal morning get-together at The Arborist on Willis Street. We’re keeping it short with a sharp focus on practical takeouts. Stop by on your way to work for a coffee, a cookie and a 30-minute presentation.

On 7 August, Tim Pointer, Co-founder & CEO of Reason Agency will guide you through what the just announced changes to Google’s third-party data policies mean at a practical level for marketers.

He will talk about how you can create solid digital targeting in what is now a ‘low-cookie’ (rather than cookie-less) world and discuss how to maintain data accuracy so that organisations ensure efficient targeting and meet their obligations to ensure inclusion of all New Zealanders. 

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Tim Pointer 382 x 382

Tim Pointer

Tim is the Co-founder & CEO of Reason Agency, one of NZ’s largest independent advertising agencies and RescueMetrics.com a global marketing technology business that recovers attribution and missing conversions with over 184 million users through their platform.


Tim was named in the Forbes magazine’s 2016 ‘30 Under 30’ list of young innovators and leaders in media, marketing and advertising in Asia and in 2023 EY Entrepreneur of the Year Finalist.