Disruptive B2B Marketing

Led by Steve Ballantyne, a seasoned expert with over 30 years of experience working with more than 100 B2B brands throughout Australasia.

The full day workshop isn’t just about learning; it's about revolutionising your approach to B2B marketing. You'll gain the knowledge and confidence to develop breakthrough marketing strategies, to differentiate your business, capture new market segments, and create a significant competitive advantage.

Immerse yourself in the best thinking from international B2B marketers, analyse top disruptive campaign case studies, and access simple yet powerful templates to guide you on your journey.

This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.

Embrace this opportunity to reshape your marketing mindset and drive unprecedented growth and innovation in your business and career.

Online Course Format
This workshop is offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Delivered in four online sessions, learn to rethink your B2B marketing with bold strategies, disruptive thinking, and ideas that set your brand apart. | Dates: June 3, 10, 17 & 24.

03/06/2026

12:00pm - 1:30pm

Online

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Don't Take Our Word For It

"Steve was really engaging and great at getting everyone involved. I like the small group format as it felt like a more comfortable place to share."

Past Attendee

2025

"Steve allowed us to have great discussions and be very open with our own experiences."

Past Attendee

2024

You'll Learn How To

Understand what makes marketing disruptive

Explore the neuroscience behind disruption and how it influences attention, memory, and decision-making in a B2B context.

Apply disruptive thinking to B2B marketing

Understand what disruptive marketing looks like in practice, and why it's increasingly important in today's competitive landscape.

Identify opportunities to challenge the status quo

Spot areas within your industry or category that are ripe for disruption, and where your brand can stand out.

Use a practical framework to shape your strategy

Apply a simple, structured template to developing disruptive marketing strategies you can take back to your business.

Learn from real-world B2B examples

Analyse case studies of brands successfully applying disruptive thinking to create more effective marketing.

Develop more creative, human-centred ideas

Strengthen your creative thinking through guided exercises, and learn how storytelling can make your marketing more engaging and memorable.

Leverage emerging technologies to enhance impact

Explore how new tools and technologies can support more innovative and effective B2B marketing approaches.

Measure the impact of disruptive marketing

Define meaningful metrics to evaluate performance and understand the effectiveness of your approach.

Adopt a more effective B2B marketing mindset

Shift how you think about B2B marketing from safe and product-led to distinctive and outcome-focused.

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's most seasoned B2B marketers, boasting a 30-year career that spans over 150 brands throughout Australasia. His workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and disruption unique to B2B marketing.

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