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Be Brave: Unlock Growth, Lead Change, and Redefine Your Marketing Career with Thomas Barta

Join Thomas Barta, global marketing leadership expert, President of the Marketing Leadership Institute, Founder of the Marketing Leadership Masterclass, and Dean of the CMO Fellowship, for an exclusive look into brand-new thinking on how marketers drive growth—against all odds. Learn why change is so hard within organisations and what it takes to do work that truly matters. Through inspiring case studies from around the world, discover how to unite silos, lead for impact, and build a career that stands out. Get ready to embrace the rebel inside you, make bold moves, and lead growth like never before.

Thomas will discuss:

  • Brand new CMO growth research
  • Why change in organisations is hard
  • How to lead for growth
  • How to unite the silos
  • How to do work that matters
  • How to be brave enough to make the leap

 

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*Early Bird Ends on Friday 30 May 2025

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Introducing Thomas Barta

Marketing Leadership Thinker. Speaker. Author

Thomas Barta

The Marketing Association is bringing you, in partnership with DDB Aotearoa & PHD, a world-renowned marketing leader: Thomas Barta

Who is Thomas Barta?

  • Dean, Global CMO Fellowship
  • Creator of the world's largest-ever study, involving over 68,000 assessments, on what makes for a successful customer leader
  • Author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader with Patrick Barwise
  • Founder of the Marketing Leadership Masterclass
  • Former partner of McKinsey
  • Led transformations for over 20 years, in 14 industries, in 45 countries for many of the world's top organisations, including over two dozen from the Fortune 500
  • Organisational Psychologist
  • Honorary Fellow of The Marketing Society
  • Author for Forbes, Marketing Week, and the TryThis.Blog

1 Minute Marketing Leader Series

Watch the Marketing Leader Series—a collection of 1-minute videos packed with bite-sized insights straight from Thomas exclusive to the MA 👇

Watch now

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The 12 Powers of a Marketing Leader

The Leadership Book for Marketers by Thomas Barta & Patrick Barwise

Find Out More

A must-read for every present and future CMO who cares about making a difference

Seth Godin
Author of All Marketers Are Liars

Everything you need to know to be a superior marketing leader!

Marshall Goldsmith
The World’s Thinkers50 #1 Leadership Thinker

The essential leadership playbook for the CMO of the future.

Jim Stengel
former Global Marketing Officer, Procter & Gamble

A persuasive perspective on the opportunities open to marketers to lead for change.

Paul Polman
CEO, Unilever

A masterful dissection of what it really takes to lead marketing.

Syl Saller
Global CMO, Diageo

An essential read for any marketing professional looking to take the next step in his or her career.

Dominic Barton
Global Managing Director, McKinsey & Company