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Behavioural Science for Customer Journeys

Our Behavioural Science for Customer Journeys
workshop held in Auckland, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

To design the ‘X' in CX you need to know and understand the ‘C’!

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Online Course structure
A live session will be held each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

MA Members: $395 + GST
Non-Members: $695 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About:

  • Challenge yourself and your thinking (the who, the what and the why)
  • Explore the motivation behind ‘CX’
  • Relate organisational objectives to customer behaviour
  • Identify opportunities to reduce friction and enhance relationships

Achieve:

  • Understand the principles of applied behavioural science, and how to apply this to your organisation
  • Consider the bigger picture by understanding customer journeys at a deeper level

Who Should Attend:

  • Those with 3-7 years’ experience, who are involved in developing engaging customer experiences
  • Professionals who are ready to take a deep dive into the drivers of human behaviour

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Carl Sarney

Facilitator, Carl Sarney -
Auckland

Head of Strategy, TRA

Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness

FIND OUT MORE

Facilitator, Carl Sarney

Head of Strategy, TRA

Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness. His research work has taken him to just about every town in New Zealand to speak with people from all walks of life. He's also conducted qualitative research in eight more countries while based in London for two years and spent seven years as an ad agency planner before joining TRA in 2018.

Lindsey Horne

Facilitator, Lindsey Horne - Wellington & Online

Behavioural Insights Director , TRA

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.

FIND OUT MORE

Facilitator, Lindsey Horne 

Behavioural Insights Director , TRA

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.

 

Behavioral Science for Customer Journeys: Choose Your Date and Location

prodphoto
Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

15/10/2024

9:30am - 1:30pm

Wellington

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prodphoto
Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

30/10/2024

9:00am - 1:00pm

Auckland

Add to Cart
prodphoto
Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience | Dates: December 4 & 11.

4/12/2024

12:30pm - 2:00pm

Online

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Carl took the time to do thorough introductions for everyone in attendance and took notes on our customer experience objectives. And then work our real world examples in to the theory throughout the course, I found that made it a lot easier to comprehend the theory and kept the course from being boring.

past attendee 2024

The dynamic and interactive way Carl facilitated the workshop.

past attendee 2024

Presenter was very knowledgeable and engaging

skyciy, past attendee 2024

Lindsey explained all frameworks, examples, language and theory really well and kept including examples of the different organisations where we all worked to make it more relevant and engaging.

past attendee 2024
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