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Behavioural Science for Customer Journeys

Our Behavioural Science for Customer Journeys
workshop held in Auckland, Wellington, and Online.

To design the ‘X' in CX you need to know and understand the ‘C’!

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Online Course structure
A live session will be held each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

MA Members: $395 + GST
Non-Members: $695 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About:

  • Challenge yourself and your thinking (the who, the what and the why)
  • Explore the motivation behind ‘CX’
  • Relate organisational objectives to customer behaviour
  • Identify opportunities to reduce friction and enhance relationships

Achieve:

  • Understand the principles of applied behavioural science, and how to apply this to your organisation
  • Consider the bigger picture by understanding customer journeys at a deeper level

Who Should Attend:

  • Those with 3-7 years’ experience, who are involved in developing engaging customer experiences
  • Professionals who are ready to take a deep dive into the drivers of human behaviour
Carl Sarney

Facilitator, Carl Sarney -
Auckland

Head of Strategy, TRA

Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness

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Lindsey Horne

Facilitator, Lindsey Horne - Wellington & Online

Behavioural Insights Director , TRA

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.

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Behavioral Science for Customer Journeys: Choose Your Date and Location

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Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

15/10/2024

9:30am - 1:30pm

Wellington

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Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

30/10/2024

9:00am - 1:00pm

Auckland

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Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience | Dates: December 4 & 11.

4/12/2024

12:30pm - 2:00pm

Online

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Carl took the time to do thorough introductions for everyone in attendance and took notes on our customer experience objectives. And then work our real world examples in to the theory throughout the course, I found that made it a lot easier to comprehend the theory and kept the course from being boring.

past attendee 2024

The dynamic and interactive way Carl facilitated the workshop.

past attendee 2024

Presenter was very knowledgeable and engaging

skyciy, past attendee 2024

Lindsey explained all frameworks, examples, language and theory really well and kept including examples of the different organisations where we all worked to make it more relevant and engaging.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.