Our Behavioural Science for Customer Journeys
To design the ‘X' in CX you need to know and understand the ‘C’!
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
A live session will be held each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Pricing
MA Members: $395 + GST
Non-Members: $695 + GST
Special rates available for students*, registered charities and multiple bookings. Contact us.
This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Natoque penatibus et magni
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Facilitator, Carl Sarney -
Auckland
Head of Strategy, TRA
Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness
FIND OUT MOREFacilitator, Carl Sarney
Head of Strategy, TRA
Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness. His research work has taken him to just about every town in New Zealand to speak with people from all walks of life. He's also conducted qualitative research in eight more countries while based in London for two years and spent seven years as an ad agency planner before joining TRA in 2018.
Facilitator, Lindsey Horne - Wellington & Online
Behavioural Insights Director , TRA
With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.
FIND OUT MOREFacilitator, Lindsey Horne
Behavioural Insights Director , TRA
With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.
Behavioural Science for Customer Journeys
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
15/10/2024
9:30am - 1:30pm
Wellington
Behavioural Science for Customer Journeys
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
30/10/2024
9:00am - 1:00pm
Auckland
Behavioural Science for Customer Journeys
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience | Dates: December 4 & 11.
4/12/2024
12:30pm - 2:00pm
Online
Carl took the time to do thorough introductions for everyone in attendance and took notes on our customer experience objectives. And then work our real world examples in to the theory throughout the course, I found that made it a lot easier to comprehend the theory and kept the course from being boring.
past attendee 2024
The dynamic and interactive way Carl facilitated the workshop.
past attendee 2024
Presenter was very knowledgeable and engaging
skyciy, past attendee 2024
Lindsey explained all frameworks, examples, language and theory really well and kept including examples of the different organisations where we all worked to make it more relevant and engaging.
past attendee 2024
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.