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Blog - Loyalty

Check out our range of blogs below where you will find valuable, educational, and insightful marketing content.

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To tier or not to tier

How many tiers is too many? This article from Truth investigates tiered loyalty programmes and how...

Rewarding outside the box

Customers want more than financial incentives from loyalty programmes. This article from Truth...

The test of time

What does it take for a loyalty programme to stand the test of time? This article from Truth looks...

Improving and leveraging brand reputation

Rewards programmes are popular among consumers, but how can they help to improve and leverage a...

Defining a Successful Loyalty Programme

Defining a successful loyalty programme depends on your specific business objectives. Our job is to...

How to Keep your Programme Top-of-Mind

So you've got a loyalty programme or you're planning to launch an awesome programme? Join the club....

How to Re-engage your Lapsed Customers

One of the first things you learn in marketing is that it costs more to acquire a new customer than...

Increased Redemption Drives Increased Engagement

It's an age-old theory that if you create a loyalty programme on high breakage that the numbers in...

Is it really loyalty if you have to pay for it?

Traditional loyalty programmes exist to encourage and reward behavioural change through...

Trends shaping loyalty in 2019

In 2019, we witnessed the following trends shaping the loyalty industry both locally and...

Short term marketing campaigns vs. long term customer loyalty strategies

The continuing price wars continue to impact customer purchase decisions across the airline,...

Loyalty & the youth - How should we approach loyalty for the younger generations?

Young people (under the age of 25) are far less likely to use loyalty programmes, why is this?...

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