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Brainy Breakfast - 9 Feb Auckland

Brainy Breakfast Auckland Is Around The Corner!

Goodbye cookies. Hello 1st Party data.
Understanding the impact on targeting, tracking & measurement

The changes to IOS14 and the loss of third-party cookies will have a massive impact on marketing, advertising, and customer experience. Are you and your organisation ready?

While there’s no single solution to cookie death, marketers need to understand where they rely on cookies currently, what impact these changes will have on their ability to serve personalised ads & content, and what options will be available when it comes to targeting, tracking, and measurement.

If you are currently grappling with similar challenges and want practical ‘how-to’ advice that is relatable for NZ marketers, then join us for our first Brainy Breakfast of 2022.


What can we help you find?

Use our quick search function to check out upcoming events and courses.


Advanced Social Media Marketing

Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to...

Brainy Breakfast

The Brainy Breakfast series have been running since 2003 and are well-known, must-attend events for...

Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand...

The Essentials of Digital Marketing

Giving you a bite-sized view of different parts of the digital marketing toolkit. Covering...

Keith Norris Cup Charity Golf Event

The Marketing Association in association with the Pond is hosting the inaugural Keith Norris Cup...

Breakthrough Marketing Plans

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan...

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Best Practice Services

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Do Not Call / Do Not Mail

The Marketing Association offers a number of free services for consumers because we understand that, with the best will in the world, occasionally things can go wrong.

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Advice Line

We're here to help our members stay on the right side of the many laws that affect marketing and marketers.

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Name Suppression Service

If you are a professional marketer committed to best practice, keep reading...

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Mailbox Complaints

If you're receiving unwanted, unaddressed advertising mail, you can report this by emailing the complaints department of the two major distributors.

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workshop: Advanced social media attendee

Andrea, 2021

Pitched perfectly for the learning needs of most in the room, great insights, valuable sharing from other participants. 

workshop: breakthrough marketing plans attendee

Rebecca Clarke, Kiwibank, 2021

The course content and delivery was great, I found everything really valuable for my role so I really enjoyed it and got a lot out of it - thank you.

workshop: building blocks of brand strategy attendee

Karen Mitchell, 2021

Excellent course, outstanding brand strategy content, enjoyable, practical, great insights.

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