Goodbye cookies. Hello 1st Party data.
Understanding the impact on targeting, tracking & measurement
The changes to IOS14 and the loss of third-party cookies will have a massive impact on marketing, advertising, and customer experience. Are you and your organisation ready?
While there’s no single solution to cookie death, marketers need to understand where they rely on cookies currently, what impact these changes will have on their ability to serve personalised ads & content, and what options will be available when it comes to targeting, tracking, and measurement.
If you are currently grappling with similar challenges and want practical ‘how-to’ advice that is relatable for NZ marketers, then join us for our first Brainy Breakfast of 2022.
Use our quick search function to check out upcoming events and courses.
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