AI Agents, Conversational Search and Channel Fragmentation – Adapting Your Marketing for 2025
Marketing is on the brink of massive change, and as a marketer you must change your approach to retain your competitive edge. It’s time to think differently, do things differently, and try new things.
You’ll already be feeling the pressure to do more with less, so we want to empower you with the knowledge and tools to tackle this year of change. From the rise of AI Agents to the decline of traditional search, and increased channel fragmentation, there’s a lot to get our heads around in 2025. As marketers, it’s crucial to understand how these advancements will impact daily operations and long-term strategies.
Our speakers will not only share their expertise in each of these areas, but also challenge you to meet disruption head on, showing how you can lean into new ways of working and new technology.
Don’t miss this packed Brainy Breakfast which will set you up for the year ahead!
Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:
- Opportunity to network with fellow marketers
- A delicious breakfast + Barista Coffee
- Loads of inspiration and actionable tips
- Marketing insights from leading NZ brands and experts
Sponsored by
Pricing
Members: $99 + GST
Non-members: $149 + GST
Product Details
Date:
27/02/25
Time:
7:00am - 9:15am
Event Location:
Auckland
Venue Name:
The Maritime Room
Venue Address:
Princes Wharf, Auckland CBD, Auckland 1010
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Brainy Breakfast 2025 / Auckland
AI Agents, Conversational Search and Channel Fragmentation – Adapting Your Marketing for 2025
27/02/2025
7:00am - 9:15am
Auckland
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Session Topics
In 2025, the marketing landscape is a maze of platforms, audiences, and touchpoints, reshaping how brands engage with consumers.
As a marketer how do you prioritise and measure effectively with so many channels and tools available?
We have invited a panel of brands and agency experts to share real examples and practical tips that have allowed them to tackle this complexity. Find out:
- Is fragmentation a roadblock or an opportunity?
- How do you decide where to focus?
- Where can you make the biggest impact and what’s feasible?
- Which platforms can grow with your brand?
- What’s worked for kiwi brands?
- Tips on measuring what matters
Panel Moderator:
Zania Guy, Digital + Social Media Expert, ZaniaGuy.com
Panellists:
Nigel Douglas, CEO, OMD
Kate Gatfield-Jeffries, Co-Founder, Moodi
Carolyn Luey, Chief Digital & Publishing Officer, NZME
Speakers
Shahper Richter
Senior Lecturer Digital Marketing,
The University of Auckland
Your Host & MC
Shahper Richter
Senior Lecturer Digital Marketing,
The University of Auckland
Your Host & MC
Kate Gatfield-Jeffries
Co-Founder,
Moodi
Panellist
About Kate
Since founding Moodi in 2022 straight out of university, Kate has bootstrapped the business into what it is today, executing all marketing in-house and now managing a multi-million-dollar annual spend across Meta and TikTok to generate millions of social media impressions every week.
As a marketer navigating an increasingly fragmented landscape, Kate combines creativity with data-driven insights to adapt strategies and stay ahead. From leading innovative digital campaigns to impactful in-person activations, she has built a brand that thrives on connection and storytelling.
Kate’s philosophy centres on the belief that while products can be replicated, a strong brand cannot. As the marketing landscape evolves, she champions embracing new tools, leaning into change, and prioritising authentic connections to remain competitive.
Carolyn Luey
Chief Digital & Publishing Officer,
NZME
Panellist
About Carolyn
Carolyn Luey is currently the Chief Digital and Publishing Officer at NZME, responsible for Digital across NZME, and leads the Publishing business which includes The New Zealand Herald. She is also on the board on IAB NZ. Carolyn has extensive experience as a strategic business leader in large New Zealand telecommunications, technology, and media companies. Carolyn is passionate about media and digital transformation and how a focus on customer, data, and digital can accelerate NZ businesses in the future.
Richard Conway
Founder & CEO,
Pure SEO
About Richard
Richard is the CEO and founder of Pure SEO, New Zealand’s most awarded search agency. Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine, and New Zealand Business magazine.
Richard teaches Digital Marketing and search marketing for the University of Auckland (MBA programme), Unitec, and The NZ Marketing Association. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).
Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.
Zania Guy
Digital + Social Media Expert,
ZaniaGuy.com
Panel Moderator
About Zania
As a prominent figure in New Zealand's digital and social media marketing landscape, Zania is dedicated to transforming the online presence of businesses across industries to build thriving brands. She proudly serves on the Marketing Association Digital SIG committee, leads her digital and social media consultancy, Zaniaguy.com, and hosts the popular business podcast "Marketing Masters - The Art and Science of Modern Marketing." In her consultancy, she leverages AI-powered tools to help businesses succeed faster and more efficiently.
Zania has specialised in digital marketing her entire career, including 4.5 transformative years leading New World's digital and social marketing. She not only met KPIs but soared past them, cultivating a buzzing foodie community across Facebook, Instagram, and TikTok, and propelling their social conversations from 400 to 40,000 a month. Beyond driving social engagement, she contributed to all campaigns by building seamless customer experiences across all digital touchpoints and was a key contributor to driving sales.
Her journey has allowed her to work with industry leaders and loved brands like Bluebells Cakery, Colliers, New World, Vodafone NZ (now One NZ), Les Mills International, and The Salvation Army among others. Zania’s career also spans a decade in the UK, where she honed her digital skills with prestigious companies such as Phaidon Press International and The Engine Group crafting and executing digital marketing and social media strategies that delivered results.
A passionate and creative problem-solver, she thrives on collaborating with clients and teams to drive business growth and foster enduring brand loyalty.
Shahper Richter
Senior Lecturer Digital Marketing,
The University of Auckland
Your Host & MC
About Shahper
Dr. Shahper Richter is a Senior Lecturer of Marketing at the University of Auckland Business School. She is especially interested in the relationship between emerging technological innovations and digital marketing. Her current research interests include how virtual worlds like the Metaverse and technological innovations like LLMs affect current and future work practices and, more importantly, how organisations can leverage them to create more engaging, practical, and innovative strategies.
Nigel Douglas
CEO,
OMD
Panellist
About Nigel