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AI Agents, Conversational Search and Channel Fragmentation – Adapting Your Marketing for 2025

Marketing is on the brink of massive change, and as a marketer you must change your approach to retain your competitive edge. It’s time to think differently, do things differently, and try new things.

You’ll already be feeling the pressure to do more with less, so we want to empower you with the knowledge and tools to tackle this year of change. From the rise of AI Agents to the decline of traditional search, and increased channel fragmentation, there’s a lot to get our heads around in 2025. As marketers, it’s crucial to understand how these advancements will impact daily operations and long-term strategies.

Our speakers will not only share their expertise in each of these areas, but also challenge you to meet disruption head on, showing how you can lean into new ways of working and new technology.

Don’t miss this packed Brainy Breakfast which will set you up for the year ahead!


Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast + Barista Coffee
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts

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Session Topics

Presented by Richard Conway, Founder & CEO, Pure SEO

In 2025, the marketing landscape is a maze of platforms, audiences, and touchpoints, reshaping how brands engage with consumers.

As a marketer how do you prioritise and measure effectively with so many channels and tools available?

We have invited a panel of brands and agency experts to share real examples and practical tips that have allowed them to tackle this complexity. Find out:

  • Is fragmentation a roadblock or an opportunity?
  • How do you decide where to focus?
  • Where can you make the biggest impact and what’s feasible?
  • Which platforms can grow with your brand?
  • What’s worked for kiwi brands?
  • Tips on measuring what matters

Panel Moderator:
Zania Guy, Digital + Social Media Expert, ZaniaGuy.com
Panellists:
Nigel Douglas, CEO, OMD
Kate Gatfield-Jeffries, Co-Founder, Moodi
Carolyn Luey, Chief Digital & Publishing Officer, NZME

Speakers

_Kate Gatfield-Jeffries  (1)

Kate Gatfield-Jeffries

Co-Founder,
Moodi

Panellist

Carolyn Luey (1)

Carolyn Luey

Chief Digital & Publishing Officer,
NZME

Panellist

Richard Conway (1)

Richard Conway

Founder & CEO,
Pure SEO

Zania Guy-2

Zania Guy

Digital + Social Media Expert,
ZaniaGuy.com

Panel Moderator

Shahper Richter

Shahper Richter

Senior Lecturer Digital Marketing,
The University of Auckland

Your Host & MC

_Nigel Douglas  (1)

Nigel Douglas

CEO,
OMD

Panellist

_Kate Gatfield-Jeffries  (1)

Kate Gatfield-Jeffries

Co-Founder,
Moodi

Panellist

Carolyn Luey (1)

Carolyn Luey

Chief Digital & Publishing Officer,
NZME

Panellist

Richard Conway (1)

Richard Conway

Founder & CEO,
Pure SEO

Zania Guy-2

Zania Guy

Digital + Social Media Expert,
ZaniaGuy.com

Panel Moderator

Shahper Richter

Shahper Richter

Senior Lecturer Digital Marketing,
The University of Auckland

Your Host & MC

_Nigel Douglas  (1)

Nigel Douglas

CEO,
OMD

Panellist