.png)
Event
Tauranga Networking Event
Join us in Tauranga for an inspiring networking event with Kerry McKenzie, GM of Brand & Marketing at New Zealand Rugby.
Learn more
Event
Waikato Coffee Catch Up Event June 2026
Join us on June 4 for coffee and a good dose of local marketing chat.
Learn more
.png)
Event
Brainy Breakfast 2026 / Auckland
Marketing in a Mood of Caution: From Selling More to Meaning More
Learn more
Event
The NZ Marketing Association Charity Hackathon 2026 / Auckland
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.
Learn more
Event
The NZ Marketing Association Charity Hackathon 2026 / Tauranga
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.
Learn more
Event
The NZ Marketing Association Charity Hackathon 2026 / Dunedin
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.
Learn more
Speakers
.png)
Allison Yorston
Marketing Director
Griffin's Snacks
Case Study: Griffin’s – Life Needs a Biscuit
.png)
Sue Anderson
Head of Product - Marketplace
Trade Me
Case Study: Goodbye, Things: Marketing That Meets the Moment
Alana Allen
Senior Business Director
Special New Zealand
Case Study: Goodbye, Things: Marketing That Meets the Moment
Allison Yorston
Marketing Director
Griffin's Snacks
Case Study: Griffin’s – Life Needs a Biscuit
Sue Anderson
Head of Product - Marketplace
Trade Me
Case Study: Goodbye, Things: Marketing That Meets the Moment
Alana Allen
Senior Business Director
Special New Zealand
Case Study: Goodbye, Things: Marketing That Meets the Moment
Adele Millin
Client Strategy Director
TRA
TRA – The Mood of the Nation
About Adele
Adele is an accomplished qualitative research specialist with over 20 years’ experience across South Africa and New Zealand. She’s partnered with clients across retail, media, finance, and social research - moving between commercial and public sector challenges. A strategic thinker and self-confessed lover of gnarly questions, her work is grounded, sharp, and built to be used.
She translates complexity into clarity, insights that organisations can act on - not just admire.
Allison Yorston
Marketing Director
Griffin's Snacks
Case Study: Griffin’s – Life Needs a Biscuit
About Allison
Ali Yorston has worked on iconic brands across both sides of the Tasman. Currently at the helm of Griffin’s marketing, her career history has taken her from fridges to lunchboxes, to breakfasts and afternoon teas, and from functional foods to fun food and beverages. She believes everything should start with consumer orientation and lead you on a path of unlocking learnings to deliver commercial outcomes. Ali loves a good problem to solve and often ‘bites off more than she can chew’ but all in service of pushing the boundaries of what is possible.
Sue Anderson
Head of Product - Marketplace
Trade Me
Case Study: Goodbye, Things: Marketing That Meets the Moment
About Sue
Sue Anderson is Head of Product for Trade Me Marketplace, where she leads product vision and strategy for buyers and sellers on one of New Zealand's most-used digital platforms.
Sue doesn't claim to have all the answers — she'd rather spend time in the uncomfortable problem space, figuring out the right customer problem to solve before jumping to solutions.
Her work is built on bringing customer-facing and product-engineering teams together around shared evidence, and creating the conditions for teams to experiment, learn, and change course when the data points that way.
It's an approach that recently helped Trade Me Marketplace tackle the challenging market environment and say goodbye to success fees.
Alana Allen
Senior Business Director
Special New Zealand
Case Study: Goodbye, Things: Marketing That Meets the Moment
About Alana
Alana Allen is Senior Business Director at Special Wellington, bringing more than a decade of agency experience leading high-impact campaigns across both government and commercial sectors. She has worked with some of New Zealand’s most recognised organisations and brands, including the Ministry of Social Development, New Zealand Defence Force, EECA, Stats NZ Census and Trade Me.
Known for her strategic leadership and collaborative approach, Alana specialises in building campaigns that drive behaviour change, commercial impact and public engagement. At Special Wellington, she works across the agency’s growing portfolio of clients, helping shape bold creative work designed to make a meaningful impact for Aotearoa.
Susannah Winger
Head of Brand & Loyalty
One New Zealand
Your Host & MC
About Susannah
Susannah was instrumental in guiding Vodafone’s evolution into One New Zealand, leading the team at the heart of one of the country’s most significant brand transformations. With over two decades of experience in brand and marketing—half of that immersed in the fast-moving world of telecommunications and digital services—she brings a sharp strategic lens and deep industry expertise. Susannah is known for building high-performing teams and cultivating a values-led culture where people thrive. She’s a firm believer that long-term success starts with a relentless focus on the customer.
.svg "MA-Logo (1)")