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GenAI Unleashed: Pushing the Boundaries of Marketing

The rise of Generative AI (GenAI) has been a game-changer for marketers, catapulting our ability to generate captivating marketing assets. Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge.

At this Brainy Breakfast, you’ll see concrete examples of how leading brands and agencies are using AI right now. They’ll push you to think about AI in new ways and inspire you to supercharge your own use of AI.


Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with your peers
  • A delicious breakfast
  • Barista Coffee
  • Loads of inspiration and practical tips
  • Marketing insights from leading NZ brands and experts

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Speakers

Josh Munn

Josh Munn

Lead Experience Designer
AKQA

Serena Never Done Evolving: Using AI to Craft an Immersive Visual Narrative for Nike

Simon Vicars-2

Simon Vicars

Chief Creative Officer
ColensoBBDO

Adoptable: How Pedigree Is Using AI to End Dog Homelessness

Heath Waugh

Heath Waugh

Founder & Producer
MatterStudio.ai

Supercharging Your Visual Assets with AI: The Latest on AI Content Generation Tools

Travena Addenbrooke-3

Travena Addenbrooke

AI Marketing Lead
Spark New Zealand

Your Host & MC /
Panel Moderator

Nyssa Waters-1

Nyssa Waters

Chief Executive Officer
Being AI Group

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Matty Burton

Matty Burton

Group CCO
DDB Group

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Joanna OConnor-1

Joanna O'Connor

Marketing Director
Auckland Theatre Company

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Libby Lavrova

Libby Lavrova

Data / AI Partner Technical Specialist
IBM NZ

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Josh Munn

Josh Munn

Lead Experience Designer
AKQA

Serena Never Done Evolving: Using AI to Craft an Immersive Visual Narrative for Nike

Simon Vicars-2

Simon Vicars

Chief Creative Officer
ColensoBBDO

Adoptable: How Pedigree Is Using AI to End Dog Homelessness

Heath Waugh

Heath Waugh

Founder & Producer
MatterStudio.ai

Supercharging Your Visual Assets with AI: The Latest on AI Content Generation Tools

Travena Addenbrooke-3

Travena Addenbrooke

AI Marketing Lead
Spark New Zealand

Your Host & MC /
Panel Moderator

Nyssa Waters-1

Nyssa Waters

Chief Executive Officer
Being AI Group

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Matty Burton

Matty Burton

Group CCO
DDB Group

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Joanna OConnor-1

Joanna O'Connor

Marketing Director
Auckland Theatre Company

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist

Libby Lavrova

Libby Lavrova

Data / AI Partner Technical Specialist
IBM NZ

Panel: Test and Learn - Where Marketers Are At With GenAI Right Now
Panellist