Event
Andrew Tindall - Fresh From Cannes: The Creator Effectiveness Playbook
Fresh from Cannes, Andrew Tindall with Two Big Ideas That Change How You Think About Creativity.
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Think Again 2026
SOLD OUT! The AI Operating Model: What Marketing Leadership Looks Like in 2026
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Event
Wellington Networking Event
Expect good conversation, fresh thinking, and a welcoming room full of smart, curious people.
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Event
MindFuel Webinar with Brand IQ
Free for Members: Webinar: How to Use Playful AI to Build Your Brand and Culture
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Dunedin Marketers Event
Ōtepoti Marketers, it's time to reconnect at Emerson's and enjoy a well-deserved drink at the end of the day.
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Speakers
Leif Stromnes
Chief Strategy Officer - ANZ
Saatchi & Saatchi
International Keynote: Perfectly Unreasonable - Why Logic Fails Marketing
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Kelvin Soh
Founder & Creative Director
DayMonthYear
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Morgan Maw
Founder & Head of Brand
Boring Oat Milk
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Leif Stromnes
Chief Strategy Officer - ANZ
Saatchi & Saatchi
International Keynote: Perfectly Unreasonable - Why Logic Fails Marketing
Kelvin Soh
Founder & Creative Director
DayMonthYear
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Morgan Maw
Founder & Head of Brand
Boring Oat Milk
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Leif Stromnes
Chief Strategy Officer - ANZ
Saatchi & Saatchi
International Keynote: Perfectly Unreasonable - Why Logic Fails Marketing
About Leif
Leif Stromnes is an award-winning strategy leader with more than 30 years’ experience across Africa, Asia, Australia and North America.
He has held senior local, regional and global leadership roles at Ogilvy, TBWA, DDB and Saatchi & Saatchi, leading integrated strategy teams and advising iconic brands including McDonald’s, Volkswagen, Westpac, Tourism Australia, Telstra, Coles, Kmart and Porsche.
A Cannes Gold Lion and Effectiveness Grand Prix winner, he was named Campaign Asia’s New Business Leader of the Year (2017) and Strategy Leader of the Year (2018). He is also a founding member of the Effie Awards and the Account Planning Group in Australia, and co-chaired DDB’s Global Strategic Council for many years.
Passionate about marketing and behavioural science, Leif has published more than 35 articles on the subject, and taught Advanced Strategy at the University of Technology Sydney for a decade.
Kelvin Soh
Founder & Creative Director
DayMonthYear
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Co-presenting with Morgan Maw, Founder, Boring Oat Milk
About Kelvin
Kelvin Soh is the founder and Creative Director of DayMonthYear, an Auckland-based brand and design studio working at the intersection of strategy, creativity and commercial growth. Over a two-decade career, he has built a reputation for helping companies create brands that not only stand out, but build lasting loyalty and commercial value.
His work spans some of New Zealand’s most recognisable consumer brands, including Boring oat milk, Stolen Rum, Triumph & Disaster, 42Below vodka, Burly Gin, The Gospel Whiskey and Anew® Water. Several of these ventures have gone on to major international exits, including 42Below (Bacardi) and Charlie’s (Asahi), shaping his belief that brand growth is less about reaching more people, and more about creating the kind of products and experiences people genuinely care about, return to, and share.
This “fan-first” philosophy underpins his approach to brand strategy — focusing on creating products and experiences people come back to, talk about, and build identity around. Rather than optimising for broad appeal, his work centres on depth of resonance, designing brands that a smaller group of people genuinely care about before they scale.
His work increasingly focuses on translating this thinking into real-world commercial outcomes — shaping not just how brands look or speak, but what they are, how they’re used, and why they matter enough for customers to return and bring others with them.
Beyond consumer products, he has worked with emerging technology companies such as Hedera Hashgraph and Nillion, and partnered with cultural institutions including Artspace, Govett-Brewster and the Venice Biennale. A former publisher of Le Roy, stocked at MoMA and Tate Modern, Soh is a regular speaker on branding, creativity and business. He is also an itinerant creative and strategic advisor for STILL, and serves on the board of the Paererewā project.
Morgan Maw
Founder & Head of Brand
Boring Oat Milk
Case Study: How Boring Oat Milk Went from Cult Following to Category Leader
Co-presenting with Kelvin Soh, Founder & Creative Director, DayMonthYear
About Morgan
Morgan Maw is Aotearoa's unofficial 'Oat Queen'.
Morgan has been working with oats since 2013, when she founded oatcake brand Bonnie. Drawn to homegrown oats because of their nutritional and sustainable profile, she set about creating quality products to help increase demand for this glorious grain and contribute to a more diversified farming landscape in Aotearoa.
Pivoting the focus from the pantry to the fridge, she launched Boring® Oat Milk in August 2021, the only New Zealand grown and made plant milk to be found on our supermarket shelves.
Today Morgan is Head of Brands at Apollo Foods, where she leads brand strategy, marketing and new product development across the company's two flagship brands, Boring® Oat Milk and PICKY Juices and Smoothies. Both brands sell across Australasia and into key Asian export markets, bringing quality, homegrown New Zealand beverages to a growing international audience.
Adele Millin
Client Strategy Director
TRA
Your Host & MC
About Adele
Adele is an accomplished qualitative research specialist with over 20 years’ experience across South Africa and New Zealand. She’s partnered with clients across retail, media, finance, and social research - moving between commercial and public sector challenges. A strategic thinker and self-confessed lover of gnarly questions, her work is grounded, sharp, and built to be used.
She translates complexity into clarity, insights that organisations can act on - not just admire.
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