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Campaigns That Got Us Talking: From Vanilla Ice to Pawprints

In hyper-competitive, price-driven categories, Export Ultra and Animates didn’t just advertise - they created movements. With cheeky creative thinking and purpose-driven conviction, both brands flipped consumer expectations, reignited relevance, and re-earned their place in Kiwi culture.

Join us on 17 September for barista coffee, networking breakfast, and the chance to go behind the scenes of two of this year’s most talked about campaigns.

Find out:

  • How Export Ultra turned a cold call into a hot summer ritual (with Vanilla Ice, no less)
  • How Animates gave pets a voice – literally - and created a purpose-led groundswell
  • Why creative bravery and cultural insight matter more than big budgets
  • How to engineer omni-channel momentum and media buzz
  • The real-world brand and business impact of bold, breakthrough ideas

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast + Barista Coffee
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts

Sponsored by

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Pricing

Members: $99 + GST

Non-members: $149 + GST

Product Details

Date:
17/09/25

Time:
7:00am - 9:00am

Event Location:
Auckland

Venue Name:
The Maritime Room

Venue Address:
Princes Wharf, Auckland CBD, Auckland 1010

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Campaigns That Got Us Talking: From Vanilla Ice to Pawprints

17/09/2025

7:00am - 9:00am

Auckland

Learn more

Speakers

Nathalie Moolenschot-1

Nathalie Moolenschot

General Manager - Marketing
Animates

Gutsy and Purpose-Driven: How Animates’ Pawprint Petition Captured Hearts and Minds

READ MORE
Nathalie Moolenschot-1

Nathalie Moolenschot

General Manager - Marketing
Animates

Gutsy and Purpose-Driven: How Animates’ Pawprint Petition Captured Hearts and Minds

READ MORE
Nathalie Moolenschot-1

Nathalie Moolenschot

General Manager - Marketing
Animates

Gutsy and Purpose-Driven: How Animates’ Pawprint Petition Captured Hearts and Minds

In a category obsessed with price, Animates took a bold leap, shifting from transactional to transformational marketing. By launching The Pawprint Petition, Animates ignited a national conversation, won over hearts and headlines, and proved that purpose-led work can drive commercial outcomes.

Discover how they turned a simple idea into a world-first platform giving pets a voice - and got Kiwis talking, sharing, and signing in droves.

What you’ll learn:

  • How to harness creative tech and AI to bring emotional storytelling to life
  • Why cultural relevance is critical for breakthrough campaigns
  • The power of omni-channel momentum: from digital to street-level tactics
  • How to engage execs, frontline teams, and media to spark a movement
  • The measurable business impact of going all-in on purpose

Walk away inspired—and ready to launch your own gutsy, game-changing campaign.

About Nathalie

Nathalie Moolenschot is the General Manager of Marketing, eCommerce and Customer Experience at Animates Vetcare NZ, New Zealand’s largest pet specialty retailer, encompassing 47 retail stores and 18 veterinary clinics. A passionate pet parent to Cara and Leo, she is focused on developing customer-centric strategies that deepen pet loyalty and bring Animates’ purpose to life — making the world a happier place through the love of pets. Nathalie has over 20 years’ experience across marketing leadership roles in both service and retail sectors, including at The Warehouse Group, Air New Zealand, Westpac, ASB and BNZ.

Nathalie is an accomplished strategic leader with expertise in customer-centred transformation. She is committed to driving commercial growth by unlocking the full potential of marketing, developing high-performing teams, and championing marketing as a critical engine for business success. She also proudly serves as a board member of the Marketing Association.

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