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Campaigns That Got Us Talking: From Vanilla Ice to Pawprints

In hyper-competitive, price-driven categories, Export Ultra and Animates didn’t just advertise - they created movements. With cheeky creative thinking and purpose-driven conviction, both brands flipped consumer expectations, reignited relevance, and re-earned their place in Kiwi culture.

Join us on 17 September for barista coffee, networking breakfast, and the chance to go behind the scenes of two of this year’s most talked about campaigns.

Find out:

  • How Export Ultra turned a cold call into a hot summer ritual (with Vanilla Ice, no less)
  • How Animates gave pets a voice – literally - and created a purpose-led groundswell
  • Why creative bravery and cultural insight matter more than big budgets
  • How to engineer omni-channel momentum and media buzz
  • The real-world brand and business impact of bold, breakthrough ideas

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast + Barista Coffee
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts

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Speakers

Nathalie Moolenschot (1)

Nathalie Moolenschot

General Manager - Marketing
Animates

Gutsy and Purpose-Driven: How Animates’ Pawprint Petition Captured Hearts and Minds

Kate Baars (1)

Kate Baars

Senior Marketing Manager- Export & Craft
DB Breweries

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

Jonathan McMahon (1)

Jonathan McMahon

Chief Creative Officer
Special New Zealand

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

nina richardson

Nina Richardson

Strategist
Special New Zealand

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

Shaun Fitzgibbon-Aug-18-2025-09-47-34-1888-AM

Shaun Fitzgibbon

Managing Partner
TRA

Your Host & MC

Nathalie Moolenschot (1)

Nathalie Moolenschot

General Manager - Marketing
Animates

Gutsy and Purpose-Driven: How Animates’ Pawprint Petition Captured Hearts and Minds

Kate Baars (1)

Kate Baars

Senior Marketing Manager- Export & Craft
DB Breweries

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

Jonathan McMahon (1)

Jonathan McMahon

Chief Creative Officer
Special New Zealand

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

nina richardson

Nina Richardson

Strategist
Special New Zealand

How Ultra Export and Vanilla Ice Saved Summer (and Our Beers)

Shaun Fitzgibbon-Aug-18-2025-09-47-34-1888-AM

Shaun Fitzgibbon

Managing Partner
TRA

Your Host & MC