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Welcome to the breakfast club for marketers. 

Brainy Breakfast, where New Zealand's marketing community connects, sharing ideas, swapping stories and sparking inspiration. 

 The Art of Evolving a Beloved Brand 

Two iconic brands. Two very different challenges. One unmissable morning.

Evolving a brand people love is one of the hardest things in marketing - stay too safe and you stagnate, move too fast and you lose the people who got you there. This Brainy Breakfast brings together two of New Zealand's most recognisable brands at pivotal moments in their stories, to unpack what smart brand evolution actually looks like in practice.

Two brands, two approaches, both done with intention. Find out more on 12 August.

Your ticket includes:

  • A delicious breakfast + coffee
  • Inspiring speakers and expert panels
  • Actionable insights and ideas
  • Plenty of time to connect, chat and network

 

Sponsored by

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Pricing

Members: $69 + GST

Non-members: $94 + GST

Product Details

Date:
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Time:
7:00am - 9:00am

Event Location:
Christchurch

Venue Name:
Novotel Christchurch Airport

Venue Address:
30 Durey Road, Christchurch Airport, Christchurch 8053

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Event
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23/06/2026

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The NZ Marketing Association Charity Hackathon 2026 / Dunedin
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

23/06/2026

5:00pm - 7:30pm

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The NZ Marketing Association Charity Hackathon 2026 / Christchurch
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

24/06/2026

5:30pm - 8:00pm

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The NZ Marketing Association Charity Hackathon 2026 / Queenstown
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

25/06/2026

12:30pm - 3:00pm

Queenstown

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The NZ Marketing Association Charity Hackathon 2026 / Wellington
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

25/06/2026

5:30pm - 8:00pm

Wellington

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Marketing Meetup | July 2026
Pivot or Persevere: The Brand Investment Debate in Turbulent Times

7/07/2026

5:30pm - 7:30pm

Auckland

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Presentations

Presentation
Lotto NZ Keynote: The Long Game - Building a Brand Platform That Lasts 

Lotto NZ's 'Imagine' campaign is now seven instalments deep - a rarity in NZ marketing. Each chapter has had to earn its place: from poignant, heartstring-pulling stories to a cheeky naked skier careening down a slope to Enigma.  

Lotto NZ CMO Leah Neilson, has led that evolution, making deliberate calls to shift tone, embrace humour, and lean into what Kiwi consumers are actually feeling. In this session she unpacks why joy and playfulness aren't soft creative choices - they're strategic ones - and what it really takes to build a brand platform designed to last. 

What you'll learn:

  • How to build internal alignment around a long-term creative platform
  • When to evolve a campaign an dwhen to hold the line
  • How consumer research shapes bold creative decisions without killing ambition
  • What it takes to pitch 'playful' to stakeholders who default to 'safe'
  • What 'brand consistency' actually looks like in practice 
Presentation
Canterbury Rugby Case Study: Rebranding an Icon 

How do you modernise one of the country's most iconic regional sporting brands without alienating the faithful? Honour heritage while signaling change? And do it all when the entire region is watching?

When your brand is 146 years old and woven into a city's identity, you don't just hit refresh. Canterbury Rugby's 2026 rebrand - timed to a new stadium, a new era, and a city still defining itself post-rebuild - is a masterclass in brand evolution under pressure. 

What you'll learn:

  • How to lead a brand refresh when your audience owns the brand as much as you do
  • why timing a rebrand to a cultural moment can amplify both
  • The difference between evolution and revolution - and how to know which one you need
  • How to build internal and community alignment around brand change

Speakers

Mark Townshend

Mark Townshend

Creative Director & Co-Founder
Not Another

Canterbury Rugby Case Study: Rebranding an Icon

READ BIO
Leah Neilson

Leah Neilson

Chief Marketing Officer
Lotto NZ

Lotto NZ Keynote: The Long Game - Building a Brand Platform That Lasts

READ BIO
Clint Roberts (1)

Clint Roberts

Radio Announcer
ZM Network

Your Host & MC

READ BIO
Mark Townshend

Mark Townshend

Creative Director & Co-Founder
Not Another

Canterbury Rugby Case Study: Rebranding an Icon

READ BIO
Leah Neilson

Leah Neilson

Chief Marketing Officer
Lotto NZ

Lotto NZ Keynote: The Long Game - Building a Brand Platform That Lasts

READ BIO
Clint Roberts (1)

Clint Roberts

Radio Announcer
ZM Network

Your Host & MC

READ BIO
Mark Townshend

Mark Townshend

Creative Director & Co-Founder
Not Another

Canterbury Rugby Case Study: Rebranding an Icon

About Mark

 

Leah Neilson

Leah Neilson

Chief Marketing Officer
Lotto NZ

Lotto NZ Keynote: The Long Game - Building a Brand Platform That Lasts

About Leah

 

Clint Roberts (1)

Clint Roberts

Radio Announcer
ZM Network

Your Host & MC

About Clint

Clint Roberts is one of New Zealand's most recognisable radio personalities, co-hosting ZM's hit nationwide afternoon show ZM's Bree and Clint. A familiar face and voice across the NZME network, Clint brings his trademark warmth and humour to everything he does - from the studio to the stage, including hosting some of the country's biggest live events like Synthony. Off air, he shares the real stuff - life as a dad-of-girls, pets, renovations and tech - with the kind of authenticity his audiences love.

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