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AI Agents, Conversational Search, and Channel Fragmentation – Adapting Your Marketing for 2025

Marketing is on the brink of massive change, and as a marketer you must change your approach to retain your competitive edge. It’s time to think differently, do things differently, and try new things.

You’ll already be feeling the pressure to do more with less, so we want to empower you with the knowledge and tools to tackle this year of change. From the rise of AI Agents to the decline of traditional search, and increased channel fragmentation, there’s a lot to get our heads around in 2025. As marketers, it’s crucial to understand how these advancements will impact daily operations and long-term strategies.

Our speakers will not only share their expertise in each of these areas, but also challenge you to meet disruption head on, showing how you can lean into new ways of working and new technology.

Don’t miss this packed Brainy Breakfast which will set you up for the year ahead!

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts
  • Free parking at the venue

Sponsored by

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Pricing

Members: $69 + GST

Non-members: $94 + GST

Product Details

Date:
12/03/25

Time:
7:00am - 9:15am

Event Location:
Christchurch

Venue Name:
Novotel Christchurch Airport

Venue Address:
30 Durey Road, Christchurch Airport, Christchurch 8053

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Session Topics

Presented by Santosh Pandey, Founder & CEO, Ridiculous Digital

In 2025, the marketing landscape is a maze of platforms, audiences, and touchpoints, reshaping how brands engage with consumers.

As a marketer how do you prioritise and measure effectively with so many channels and tools available?

We have invited a panel of brands and agency experts to share real examples and practical tips that have allowed them to tackle this complexity. Find out:

  • Is fragmentation a roadblock or an opportunity?
  • How do you decide where to focus?
  • Where can you make the biggest impact and what’s feasible?
  • Which platforms can grow with your brand?
  • What’s worked for kiwi brands?
  • Tips on measuring what matters

Panel Moderator:

Panellists:
Olivia Hale, Client Services Manager | Partner, Digital Influence
James Matthews, General Manager of Marketing & Communication, Smiths City

Speakers

Santosh Pandey (1)

Santosh Pandey

Founder & CEO,
Ridiculous Digital

READ MORE
James Matthews

James Matthews

General Manager of Marketing & Communication,
Smiths City

Panellist

READ MORE
Olivia Hale (1)

Olivia Hale

Client Services Manager | Partner,
Digital Influence

Panellist

READ MORE
Santosh Pandey (1)

Santosh Pandey

Founder & CEO,
Ridiculous Digital

READ MORE
James Matthews

James Matthews

General Manager of Marketing & Communication,
Smiths City

Panellist

READ MORE
Olivia Hale (1)

Olivia Hale

Client Services Manager | Partner,
Digital Influence

Panellist

READ MORE
Santosh Pandey (1)

Santosh Pandey

Founder & CEO,
Ridiculous Digital

 

About Santosh

Santosh is the CEO of Ridiculous, Ōtautahi's 'ridiculously' technically advanced digital strategy agency. A strategist, entrepreneur, and aircraft design engineer, Santosh has been in marketing, tech, digital, and advertising for over 16 years. Santosh tackles marketing’s tough questions on his new hashtag#ThursdayThoughts series, which you can find on his LinkedIn page. 

James Matthews

James Matthews

General Manager of Marketing & Communication,
Smiths City

Panellist

 

About James

A graduate of Otago University James has worked both client side and agency, across ANZ in both marketing & technology roles. He ran one of Australia's leading independent marketing agencies, winning multiple Deloitte top 50 fast awards and holding accounts such as JB-hi-fi, Kogan and Mitre10. James grew up in Christchurch and now calls it home again with a young growing family. He's the current General Manager of Marketing & Communication at Smiths City and is re-building the brand to meet the demands of today's consumer.

Olivia Hale (1)

Olivia Hale

Client Services Manager | Partner,
Digital Influence

Panellist

 

About Olivia

Olivia is a seasoned digital marketing strategist with nearly a decade of experience helping brands navigate the evolving digital landscape. With expertise spanning marketing strategy, paid advertising, SEO and content marketing, Olivia understands the challenges of fragmentation in today’s marketing ecosystem. She is passionate about helping brands cut through the noise, prioritise high-impact channels, and measure what truly matters.

At Digital Influence, Olivia leads a dynamic team that thrives on collaboration, creativity, and delivering measurable success for clients. She brings a practical, insights-driven approach to marketing - one that focuses on both short-term performance and long-term brand growth.

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