Event
Sunset Session with D3
Winning in Retail Media: What Amazon Teaches Us - Even Without a Local Marketplace
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Event
Sunset Session with D3 | Livestream
Livestream: Winning in Retail Media: What Amazon Teaches Us - Even Without a Local Marketplace
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Event
The Keith Norris Charity Golf Cup 2026
Join us at Akarana Golf Club for some friendly competition, great company and an even greater cause.
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Event
Brainy Breakfast 2026 / Auckland
Where AI is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
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Event
Off the Clock Networking Event | February 2026
You're invited to our first MA Southern 'Off the Clock' event for 2026, to be held at Parakiore Recreation + Sports Centre on 50 St Asaph St, Christchurch Central City on Wednesday, 18th February, from 5pm.
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Event
Queenstown Lakes Marketers Event 2026
Join us at Mountain Club for an exclusive Marketing Association event featuring Ella Spittle, senior leader at NZSki, sharing insights from one of New Zealand’s most iconic tourism and leisure brands.
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Marco Zdrenka
AI SEO & Organic Search Lead
CALIBRE + CANDOR
AI and the Future of Search: What It Means for Your SEO Strategy
AI is no longer a novelty in SEO; it’s reshaping how people search, discover, and engage with content online. Understanding this shift and the real-world implications of AI SEO are now critical for every brand’s digital strategy. Traditional SEO has focused on keywords, backlinks, and rankings. AI-driven search, however, prioritises brand authority, relevance, and citations - returning richer, more context-aware answers. The goalposts have shifted, and so must our approach. Marco Zdrenka, Calibre + Candor’s Head of Search, will explore how the leading AI search platforms are transforming SEO performance. He’ll unpack what’s changing, what still matters, and how to future-proof your strategy.
About Marco
Marco Zdrenka is Head of Search at Calibre + Candor, specialising in the evolving intersection of AI and SEO. Renowned for his strategic and technical expertise, Marco leads award-nominated search initiatives, helping brands harness emerging technologies to drive visibility, performance, and sustainable digital growth in an AI-driven landscape.
Jasmine Jellyman
Head of Brand & Marketing
Duality
Panel:
Panellist
About Jasmine
Jasmine Jellyman is Head of Brand and Marketing at Duality, where she is building the brand and the strategy from the ground up in a high-stakes, high-trust market. With experience across brand, digital, and growth marketing, Jasmine is known for translating complexity into clear, actionable strategy grounded in deep customer insight.
At Duality, she is navigating how AI affects discovery, content, and trust, using emerging tools to reinforce the fundamentals: understanding the market and customers, sharpening message clarity, and protecting brand credibility.
Jasmine brings a pragmatic view of what has changed, what hasn’t, and what marketers need to prioritise as technology evolves, including deep understanding, strong positioning, and human-led storytelling that earns trust over time.
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