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Welcome to the breakfast club for marketers. Brainy Breakfast, where New Zealand's marketing community connects, sharing ideas, swapping stories and sparking inspiration. For more than 20 years, Brainy Breakfast has been the go-to morning event for marketers in Auckland, Wellington, and Christchurch. 

Building Brand Trust in an AI-Distorted Digital Ecosystem

In 2026, consumer scepticism and AI-driven content overload are redefining how brands earn trust, visibility, and relevance. Join us in Christchurch for the Marketing Association’s Brainy Breakfast to find out how AI-generated “slop” is distorting engagement signals, weakening media quality, and challenging traditional measures of performance.

We’ll examine what LLMs now prioritise in credible, high-signal content - and how marketers can protect brand safety in an era of deepfakes, hallucinated misinformation, and automated campaigns.

The session will highlight how community-first storytelling and human-led content build trust, and how brands can present themselves convincingly to AI agents shaping discovery and recommendations.

Join us on 4 March 2026 to learn how to:

  • Identify the trust signals LLMs and consumers favour in 2026
  • Protect your Brand in AI-driven media
  • Build credibility through community-first, human-led content
  • Prepare your brand to be accurately represented in AI-driven search and recommendations

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast + Barista Coffee
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts

 

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