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Event
Brainy Breakfast 2026 / Wellington
SOLD OUT: The Measurement Gap: From Marketing Investment to Commercial Growth
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Event
Brainy Breakfast 2026 / Auckland
Human First, Strategy Second – Building a Brand People Love
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Event
Christchurch Marketing Meetup September 2026
Be the Star of Your Own Promotional Video. Learn how you can do it well, with impact.
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Speakers
Simon Bird
Partner: Strategy & Measurement
Lassoo Media
The Measurement Mistakes We Keep Making
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Eugene Chetty
Go to Market Lead
Meridian Energy
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Russ Duncan
Strategic Marketing Lead
Energy Efficiency & Conservation Authority
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Simon Bird
Partner: Strategy & Measurement
Lassoo Media
The Measurement Mistakes We Keep Making
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Eugene Chetty
Go to Market Lead
Meridian Energy
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Russ Duncan
Strategic Marketing Lead
Energy Efficiency & Conservation Authority
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Simon Bird
Partner: Strategy & Measurement
Lassoo Media
The Measurement Mistakes We Keep Making
About Simon
Simon Bird is Partner of Strategy & Measurement at Lassoo. He has spent over three decades in strategy roles and has worked with many of the world’s leading brands across most categories. He’s led strategy teams in both advertising agencies and media agencies and has worked in various cities around the globe including London, Oslo, Melbourne & Sydney. His diversity of experience combined with an addiction to non-fiction books on subjects like complexity theory & quantum physics means he usually brings a unique perspective to industry topics and his writing has appeared in various publications, both here & in Australia.
Over the last few years he has combined his strategic experience, creative thinking and statistical expertise to build a consultancy service specialising in analytics, modelling & measurement. Helping clients including ANZ, Fonterra, NXP & Public Trust get more value out of data, make better data informed decisions and to use measurement for competitive advantage.
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
About Christina
Christina Mossaidis is Director of Engagement & Communication at Queen Margaret College and a marketing and communications leader with more than 20 years' experience. Previously, she held senior roles including Executive Director – Government at Stanley St, Head of Marketing at Loyalty New Zealand and General Manager at Ogilvy New Zealand.
Since joining Queen Margaret College in 2022, Christina has helped increase enrolments in an ultra-competitive independent school market while strengthening the College's reputation, market presence and enrolment pipeline.
Her expertise spans brand strategy, customer engagement, communications and organisational growth.
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
About Soraya
Soraya is a marketing leader with 15+ years’ international experience across Europe and Africa. French by background and raised in South Africa, Iran and Paris, she brings a global perspective to New Zealand’s marketing landscape.
She has held senior roles at DDB Paris and TBWA, working with leading brands including McDonald’s, Nespresso, Volkswagen, and Royal Canin. Now based in Wellington, Soraya is Chief Marketing Officer at Whittaker’s, leading brand strategy, global growth, and creative innovation.
Passionate about advancing the marketing profession, she is committed to building capability, elevating the role of marketing, and fostering continuous learning across the industry.
Eugene Chetty
Go to Market Lead
Meridian Energy
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Russ Duncan
Strategic Marketing Lead
Energy Efficiency & Conservation Authority
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Russ Duncan is the Strategic Marketing Lead at the Energy Efficiency and Conservation Authority (EECA), where he leads national behaviour change and public engagement programmes that help New Zealanders make informed energy choices. He has spent more than a decade in leadership roles across government marketing and behaviour change, spanning health, conservation, and energy. Russ has a particular interest in campaign effectiveness, strategic partnerships, and how evidence and evaluation can improve social marketing and inform better decision-making. Outside of the day job, Russ is a member of the Advertising Standards Authority Complaints Board and the New Zealand Social Marketing Network committee, and is kept busy by two kids and a golden retriever puppy who is equal parts cute and chaos.
Shaun Fitzgibbon
Managing Partner, New Zealand
TRA
MC & Moderator
About Shaun
Shaun is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.
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