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Event
Think Again 2026
SOLD OUT! The AI Operating Model: What Marketing Leadership Looks Like in 2026
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Event
Wellington Networking Event
Expect good conversation, fresh thinking, and a welcoming room full of smart, curious people.
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Event
MindFuel Webinar with Brand IQ
Free for Members: Webinar: How to Use Playful AI to Build Your Brand and Culture
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Event
Dunedin Marketers Event
Ōtepoti Marketers, it's time to reconnect at Emerson's and enjoy a well-deserved drink at the end of the day.
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Event
Marketing Meetup | September
Expect open Q&A, real conversations in small groups, shared challenges and practical insights
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Speakers
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
Simon Bird
Partner: Strategy & Measurement
Lassoo Media
About Simon
Simon Bird is Partner of Strategy & Measurement at Lassoo. He has spent over three decades in strategy roles and has worked with many of the world’s leading brands across most categories. He’s led strategy teams in both advertising agencies and media agencies and has worked in various cities around the globe including London, Oslo, Melbourne & Sydney. His diversity of experience combined with an addiction to non-fiction books on subjects like complexity theory & quantum physics means he usually brings a unique perspective to industry topics and his writing has appeared in various publications, both here & in Australia.
Over the last few years he has combined his strategic experience, creative thinking and statistical expertise to build a consultancy service specialising in analytics, modelling & measurement. Helping clients including ANZ, Fonterra, NXP & Public Trust get more value out of data, make better data informed decisions and to use measurement for competitive advantage.
Christina Mossaidis
Director of Engagement & Communication
Queen Margaret College
Panellist
What Actually Worked: Marketers on the Measurement Frontline
About Christina
Christina Mossaidis is Director of Engagement & Communication at Queen Margaret College and a marketing and communications leader with more than 20 years' experience. Previously, she held senior roles including Executive Director – Government at Stanley St, Head of Marketing at Loyalty New Zealand and General Manager at Ogilvy New Zealand.
Since joining Queen Margaret College in 2022, Christina has helped increase enrolments in an ultra-competitive independent school market while strengthening the College's reputation, market presence and enrolment pipeline.
Her expertise spans brand strategy, customer engagement, communications and organisational growth.
Soraya Cottin
Chief Marketing Officer
Whittaker's
Panellist
What Actually Worked: Marketers on the Measurement Frontline
About Soraya
Soraya is a marketing leader with 15+ years’ international experience across Europe and Africa. French by background and raised in South Africa, Iran and Paris, she brings a global perspective to New Zealand’s marketing landscape.
She has held senior roles at DDB Paris and TBWA, working with leading brands including McDonald’s, Nespresso, Volkswagen, and Royal Canin. Now based in Wellington, Soraya is Chief Marketing Officer at Whittaker’s, leading brand strategy, global growth, and creative innovation.
Passionate about advancing the marketing profession, she is committed to building capability, elevating the role of marketing, and fostering continuous learning across the industry.
Shaun Fitzgibbon
Managing Partner, New Zealand
TRA
MC & Moderator
About Shaun
Shaun is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.
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