Brainy Breakfast

As marketing budgets face growing scrutiny, marketers need to demonstrate not just campaign performance, but how investment decisions translate into commercial outcomes. Share of voice, share of market, long-term brand investment versus short-term activation - and how to communicate all of it to finance and leadership - has never felt more urgent.

We start with an expert keynote who brings sharp, practical insight on building a measurement framework that captures both performance and long-term brand value. Then a panel of NZ marketers share what they've tried - and what's actually worked.

Practical, cross-sector, and long overdue in Wellington – this is one Brainy Breakfast you won’t want to miss!

What you'll learn:

What you're measuring vs what moves the business - the facts your boss needs to see
How to translate marketing metrics into financial language: ROAS, profit contribution, SOV, share trajectory
Using Share of Voice and share of Market logic to frame budget conversations around growth, not just results
Getting the balance between short-term performance and long-term brand building right
How a fragmented media landscape is distorting your metrics - and what to do about it