Henry Ong is a marketing powerhouse, a creative storyteller, and a champion for the Asian and Pacific Islander communities. Over the last 14 years, he has worked at Disney, Marvel and now Universal Pictures, leading unmissable end-to-end 360 campaigns, crafting brand and marketing strategy, driving integrated marketing activations and producing digital content.

Henry headlines the 2025 New Zealand Brand Summit, sharing his incredible experience and inspiring us all to think bigger.

• Unlocking creativity and creating strong emotional bonds with your customers
• Harnessing the power of brands in the entertainment industry
• Combining creative with technology to empower marketing
• Supporting digital equity and helping the next generation dream bigger

About Henry

“ANZ produced a combination of quality long-term brand building, as well as short-term products, activations and promotion that we very rarely see anywhere“ – Mark Ritson

In the cut-throat world of banking, customers are quick to shop around, and brand metrics can rise and fall almost as quickly as interest rates. To stand out from the pack, ANZ launched a new brand platform – ‘We Do How’ – in 2021, empowering Kiwis with the practical tools and know-how to improve their financial situation. 

To put this promise in the context of everyday Kiwi life, and tell product stories with emotion, they created the Sharma family, which in a few short years has become ANZ’s most recognisable brand asset. 

Initially, the new brand platform saw brand attribution scores rise, but going into 2023, problems were emerging. They realised they hadn’t done enough to execute consistently across key profit drivers to deliver long-term brand health and short-term commercial gains. 

ANZ General Manager Marketing, Matt Pickering, joins us to share how they turned this around, leading to the ‘Brand of the Year’ recognition at the 2024 YouTube NZ Marketing Awards. 

About Matt

Futurists, trend forecasters, fortune tellers, and sci-fi authors all have perspectives on what lies ahead. But what are everyday New Zealanders predicting?

In this presentation, you'll be one of the first to hear the findings from TRA's next major research project. In it, Colleen Ryan will share a peek into the weird, wonderful and unique ideas that consumers have about the future. 

About Colleen

Colleen Ryan is recognised in the international research industry for her notable contributions to innovation in research. Together with Wendy Gordon, she co-founded The Research Business International (TRBI), lauded for its pioneering role in the methodologies of insight gathering and application, and creating the boutique research category in the UK.

Over the last decade, Colleen has played a pivotal role at TRA as a partner, steering thought leadership and innovation strategies within TRA's operations across Sydney, Melbourne, and Auckland.

Her expertise is extensive and multifaceted, encompassing brand strategy, cultural sociology, cognitive psychology, behavioural science, applying these disciplines to continuous innovation in research and its application to marketing.

About Frankie

Frankie Coulter serves as the Chief Marketing Officer and Head of Growth Marketing & Category for Goodman Fielder in New Zealand. Recognised for his impactful leadership in marketing, Frankie was awarded the 2024 Marketer of the Year at the NZ Marketing Awards, highlighting his success in upskilling his team and fostering innovative campaigns that have significantly boosted brand engagement and growth.

His work with Goodman Fielder, a leader in food manufacturing with iconic brands like Meadow Fresh and Vogel's, underscores his role in enhancing the company's market presence and strategic growth initiatives.

About Georgia

Before One NZ Georgia worked for a decade at VCCP helping the likes of T-Mobile, O2, easyJet, Google, Sonos, and Transport for London challenge the category or themselves.  She is a passionate and proud kiwi, who feels incredibly lucky to work with an awesome team every single day.