Breakthrough Marketing Plans

Almost every company creates a marketing plan each year.

Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Hannah Cooke and Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Learning Outcomes

The workshop is split into four sections

The key elements of good plans.
The planning process to develop a plan
Strategies for growth and strategic initiatives
Writing and presenting the plan

You'll learn about

Gain the ability to distil a marketing plan to one page.
Understand what a good marketing plan looks like – why do some plans succeed and some fail?
Identify what strategies are available to you and how do you prioritise which you use
How you gain support for your marketing plan.

Facilitator, Colleen Ryan - Online

Partner, TRA

With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning.

Facilitator, Hannah Cooke - Auckland

Head of Marketing, TRA

With a diverse background in arts, government, start-ups and B2B, Hannah's marketing career has taken her from theatre marketing at Auckland Live, to government comms at London's City Hall and supporting London’s business community at SXSW.