Building Blocks

Building Blocks of Brand Strategy

Our Building Blocks of Brand Strategy
workshop held in Auckland, Christchurch and Online.

About Facilitator Learning Outcomes Book Your Ticket

Companies live and die by the value of their brand.

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

Overview

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Strategic Marketer


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Strategic Marketer

Learning Outcomes

You'll learn about

  • What is a brand and why do brands matter?
  • Understand the role and impact of brand positioning, vision, values, and purpose
  • Designing and implementing branding strategies with supporting frameworks
  • Understanding the importance of brand architecture
  • High-level understanding of brand management and measurement

So you can

  • Develop a brand strategy and plan
  • Implement a brand plan and manage a brand's performance overtime
  • Communicate internally the power and leverage of their brand.

 

To achieve

  • Increased value for your brand
  • Taking your brand to the next level
  • Better brand positioning
  • Competitive edge
  • Increased brand equity

Who should attend

  • Any marketers who want a better understanding of brand, brand strategy and management
  • Agency professionals wanting to conceptualise powerful ideas to strengthen their clients' brands
  • Small business owners needing to better their understanding of branding concepts & the development of competitive advantage

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Rosina Webb-1-1

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina is the driving force behind Energise.  She inspires individuals, teams and businesses to grow, compete and achieve.

FIND OUT MORE

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina is the driving force behind Energise.  She inspires individuals, teams and businesses to grow, compete and achieve.  
As well as leading the Energise team, Rosina shares her expertise in the power of marketing as a:

  • Mentor to young marketers and students at the University of Auckland
  • Contributor of regular articles to publications including the EMA magazine, BusinessPlus
  • Judge at the NZ Marketing awards
  • Speaker at conferences and industry events

Known for her candid and effervescent personality, in Rosina’s pre-Energise life, she held a variety of senior marketing roles for companies including Sky City, Westfield, Telecom, AUT and Auckland City Council.

Building Blocks of Brand Strategy: Choose Your Date and Location

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Building Blocks of Brand Strategy

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist.

20/03/2025

9:00am - 5:30pm

Auckland

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Building Blocks of Brand Strategy

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist.

7/05/2025

9:00am - 5:30pm

Christchurch

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Building Blocks of Brand Strategy

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist | Dates: July 10, 17, 24 & 31.

10/07/2025

12:00pm - 1:30pm

Online

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Building Blocks of Brand Strategy

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist.

6/08/2025

9:00am - 5:30pm

Auckland

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Building Blocks of Brand Strategy

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist | Dates: October 8, 15, 22 &29.

8/10/2025

12:00pm - 1:30pm

Online

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Engaging, informative, relevant. Best workshop I have done and have already started to implement into my business and brands

past attendee 2023
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