Building Blocks Of Brand Strategy

Companies live and die by the value of their brand.

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

Overview

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Learn to build a stronger brand strategy with practical tools to sharpen your positioning and stand out in the market.

19/11/2026

9:00am - 5:30pm

Auckland

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Don't Take Our Word For It

"Rosina was engaging and helpful. The encouraging environment I think made us all more comfortable to discuss with each other, despite it being an online workshop which are typically quieter."

Layla

MITO, 2025

"Rosina was a great facilitator for this course. The content was great and the extra case studies shared were very interesting as I could see how other government agencies were applying brand strategies in the real world."

Past Attendee

2025

"Engaging, informative, relevant. Best workshop I have done and have already started to implement into my business and brands."

Past Attendee

2023

You'll Learn How To

Understand what a brand really is, and why it matters

Explore how brands create value for both customers and businesses, and why they are critical to long-term success.

Defines the core building blocks of brand strategy

Develop clarity around purpose, vision, positioning, values, personality, and the central idea that differentiates your brand.

Position your brand effectively in the market

Understand how to define and own a space in the customer's mind, based on both internal strengths and external realities.

Translate strategy into practical brand plans

Learn how to move from high-level thinking into clear actions that can be implemented across your organisation.

Structure and manage your brand over time

Explore brand architecture, extensions, and how to maintain consistency as your brand evolves.

Measure and evaluate brand performance

Gain a high-level understanding of how to assess brand strength and track performance over time.

Communicate and embed your brand internally

Build internal alignment so your brand is understood and consistently delivered across the business.

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina is the driving force behind Energise. She inspires individuals, teams and businesses to grow, compete and achieve.

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