Building Blocks Of Brand Strategy

Companies live and die by the value of their brand.

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

Overview

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this course gives you the planning tools you need from an industry-leading brand strategist.

12/05/2026

9:00am - 5:30pm

Auckland

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Building Blocks of Brand Strategy

03/06/2026

12:30pm - 2:00pm

Online

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Building Blocks of Brand Strategy

09/09/2026

12:30pm - 2:00pm

Online

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Building Blocks of Brand Strategy

17/11/2026

9:00am - 5:30pm

Auckland

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Learning Outcomes

You'll learn about

What is a brand and why do brands matter?
Understand the role and impact of brand positioning, vision, values, and purpose
Designing and implementing branding strategies with supporting frameworks
Understanding the importance of brand architecture
High-level understanding of brand management and measurement

So you can

Develop a brand strategy and plan
Implement a brand plan and manage a brand's performance overtime
Communicate internally the power and leverage of their brand.

To achieve

Increased value for your brand
Taking your brand to the next level
Better brand positioning
Competitive edge
Increased brand equity

Who should attend

Any marketers who want a better understanding of brand, brand strategy and management
Agency professionals wanting to conceptualise powerful ideas to strengthen their clients' brands
Small business owners needing to better their understanding of branding concepts & the development of competitive advantage

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina is the driving force behind Energise. She inspires individuals, teams and businesses to grow, compete and achieve.

Rosina was engaging and helpful. The encouraging environment I think made us all more comfortable to discuss with each other, despite it being an online workshop which are typically quieter.

layla, MITO, past attendee 2025

Rosina was a great facilitator for this course. The content was great and the extra case studies shared were very interesting as I could see how other government agencies were applying brand strategies in the real world.

past attendee 2025

Engaging, informative, relevant. Best workshop I have done and have already started to implement into my business and brands

past attendee 2023

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