Marketing today is fast-moving, complex, and more interconnected than ever.

Campaigns span multiple channels, teams, and timelines - yet many marketers are expected to deliver results without a clear structure for planning, prioritisation, or execution.

The result? Conflicting priorities, unclear briefs, reactive work, and campaigns that underperform - not because of poor ideas, but because of how they’re set up and managed.

This workshop gives marketers the structure, tools, and confidence to manage campaigns more effectively - from initial brief through to delivery, optimisation, and reporting - so you can align stakeholders and deliver stronger business outcomes.

What to expect

This is a practical, hands-on workshop designed around real marketing challenges. You’ll work through frameworks and examples you can apply immediately, including:

• Structuring and managing campaigns end-to-end, from strategy through to execution and delivery;

• Applying practical tools to manage stakeholders, competing priorities, budgets, and resources;

• Bringing greater control to execution through clearer planning and ways of working;

• Improving campaign performance through smarter tracking, optimisation, and reporting.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST 

Special rates available for students, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer